What is ReplyKaro?
Instagram and Facebook DM automation, explained.
ReplyKaro (replykaro.com) sends a direct message automatically when someone comments a keyword on your post or Reel, replies to your Story, mentions you or messages you. It works on Instagram and Facebook Messenger. The company is based in Mumbai, India.
Free plan, no card, no password needed · Last updated October 12, 2026
Verified by Meta as a Tech Provider · See proof- 1,000 DMs / month
- Free plan
- $3 / month
- Paid plans from
- Instagram login
- Connects via
- Never
- Password needed
What does "Reply Karo" mean?
"Reply karo" is Hindi and Hinglish for "please reply". It is the product name, not a typo. The idea is that you reply to every comment and message without typing each one.
Who it is for
- Creators who share links, courses or products in Reels and want to deliver them by DM.
- Coaches and consultants who collect leads from Instagram.
- Small online sellers who answer the same questions every day.
- Agencies that manage several Instagram accounts from one dashboard.
What it is not
- It does not message people who have not interacted with you. Instagram does not allow that.
- It does not message people on WhatsApp without their permission: WhatsApp needs an opt-in, and business-started chats need a template that Meta has approved.
- It does not use passwords, bots or browser extensions.
- It is not affiliated with or endorsed by Meta or Instagram.
Everything ReplyKaro includes
The complete list, taken from the product itself. ReplyKaro's business is verified by Meta as a Tech Provider.
| Feature | What it does | Where to find it |
|---|---|---|
| Comment-to-DM | A keyword in a comment on a post, Reel or carousel sends the commenter a private reply (DM). | Create Automation |
| Post targets | Attach an automation to one post or Reel, to all posts, or to your next post or Reel before it is published. | Create Automation / My Automations |
| Several keywords and rules per post | Each keyword rule has its own reply. Keyword lists accept commas, semicolons, vertical bars, slashes and new lines, and a post can hold up to 25 keyword automations. | Create Automation |
| Public reply | Post a short public reply under the comment, rotate several reply texts, or use a comment-reply-only automation with no DM. | Create Automation, Developer API |
| Story reply and Story mention automation | Answer people who reply to your Story or mention you in theirs. | Create Automation |
| DM keyword automation | A keyword in an incoming DM starts a reply or a flow. | DM Automation |
| Follow-Gate | Asks the person to follow you and tap a button before the link is sent. | Create Automation |
| Follow-up DM | Sends a follow-up when the person has not opened the link, inside Instagram's messaging window. | Create Automation |
| Product Mode | Delivers a product card with an image, title, subtitle and button instead of plain text. | Create Automation |
| Attachments | Send images, audio, video and PDFs. Storage depends on the plan (100 MB on Free, 500 MB on Starter, 2 GB on Pro). | Create Automation |
| Flow Builder and Canvas | Build multi-step conversations with buttons, questions, delays and branches on a visual canvas. | Flow Builder |
| AI Studio (beta) | Chat-based builder that drafts automations and flows, and AI replies grounded in facts you approve. Uses AI credits. | AI Studio |
| AI Inbox | Review each conversation, see which actions the AI took, reply as yourself, and track leads collected, links clicked and chats handed to you. | AI Inbox |
| Conversations | See every flow conversation and take over any chat yourself. | Conversations |
| Broadcasts | Send a message to subscribers who opted in, within Instagram's messaging rules. | Broadcasts |
| Subscribers, tags and leads | See who interacted, tag and segment them, capture emails and phone numbers, and export to CSV or Google Sheets. | Subscribers, Leads |
| Fan Mode | Points, tiers and streaks for your most active followers, with a leaderboard. | My Fans |
| DM Links and link tracking | Shareable links that open a DM, and tap counts for every link you send. | DM Links |
| Insights and Performance | DMs sent, delivery, link taps and automation results. | Insights, Performance |
| Account Health and queue status | Delivery, sending limits and queue status for each connected account. | Account Health |
| Several accounts and agency dashboard | Connect more than one Instagram account and switch between them in one dashboard. Agency plans cover ten accounts. | Accounts, Agency |
| White-label | Brand the dashboard for your clients. | White-label |
| Developer API and MCP | A REST API (automations, subscribers, broadcasts, DMs, analytics) with an OpenAPI spec, and an MCP endpoint for AI assistants. | Developer API |
| Facebook Messenger automation | Comment-to-DM, flows, broadcasts, subscribers, link tracking and analytics for Facebook Pages. | Facebook menu |
| Billing and referrals | Razorpay checkout (UPI, cards, net banking, international cards), PDF invoices, extra-account add-ons and a referral program. | Billing, Referral |
Try it on your own account. Free plan, no card, no password needed.
Start freeWho ReplyKaro is for
| You are | A typical first automation | Start here |
|---|---|---|
| A creator | A keyword on a Reel that sends a link or guide | Comment automation |
| A coach or consultant | A keyword that asks two questions and sends a booking link | Lead generation |
| An online shop | A keyword that sends a product card | Instagram automation for e-commerce |
| An agency | Several client accounts in one dashboard | AutoDM for agencies |
| A developer | The REST API and MCP endpoint | Developer API |
What ReplyKaro is not
- Not a post scheduler. Use one alongside it if you need scheduling.
- Not a replacement for an enterprise WhatsApp API with per-message pricing at very large volumes (ReplyKaro's WhatsApp plans are flat monthly plans).
- Not a link-in-bio store with payments.
- Not a way to message people who never interacted with you. Instagram does not allow it.
Your first week
- Day 1: sign in and start on the free plan (1 Instagram account, 3 active automations and 1,000 DMs a month).
- Day 2: build one keyword automation on one Reel and test it from a second account.
- Day 3: add a Story reply.
- Day 5: read your delivery log and link taps.
- Day 7: decide whether the limits suit you.
Get started in five steps
- 1
Sign in with Instagram
Use a Business or Creator (Professional) account. ReplyKaro uses Instagram's official login and never asks for your password.
- 2
Choose where it triggers
Pick a Reel or post.
- 3
Set the keyword
For example LINK, PRICE or INFO. Add the spelling variations your audience types as extra keywords.
- 4
Write the DM
Add your link, file or first question. Optionally turn on Follow-Gate.
- 5
Test, then go live
Comment the keyword from a second account, check the DM and the link, then leave it running.
What customers say on Trustpilot
78% 5-star · 22% 4-star · as of October 5, 2026
Indi website with a friendly UI and competitive prices. You can try their free version before commiting. The payment process is trustworthy (already finished one month subscription and upgraded to a yearly one)
Marion Getto · DE · Oct 3, 2026
I have been using for a few days now. Very smooth experience and very affordable plans. Same features are 30 times in other companies. Keep up the good work!! 👍
Ravinder Rawat · IN · Sep 23, 2026
It’s been pretty good I’ve been using it since two months. And they are very responsive when I reach out to them!
Hrithika · IN · Sep 20, 2026
Reviews are quoted as written by the reviewers. Read all on Trustpilot
Frequently asked questions
Who owns ReplyKaro?
ReplyKaro is a software product based in Mumbai, India. You can reach the team at hello@replykaro.com.
Are there independent reviews?
ReplyKaro has a Trustpilot profile (4.2 out of 5 from 9 reviews as of 2026-10-05). Read them on Trustpilot and judge for yourself.
Is ReplyKaro safe for my Instagram account?
ReplyKaro uses Instagram's official API with Instagram login, never asks for your password and sends below Meta's hourly cap. ReplyKaro's business is verified by Meta as a Tech Provider. It only messages people who interacted with you. No tool can guarantee an account will never be restricted, so keep messages relevant.
How much does ReplyKaro cost?
There is a free plan (1 Instagram account, 3 active automations and 1,000 DMs a month). Paid plans start at ₹99 a month in India or $3 a month elsewhere, and Pro (₹299 (India) or $9 a month with unlimited automations and DMs) removes automation and DM caps. See the pricing page for every plan.
Do I need an Instagram Professional account?
Yes. Instagram only allows automation tools to message through Business or Creator accounts. Switching is free in Instagram settings.
Keep reading
Instagram DM automation
Every trigger, with set-up and limits.
Instagram comment automation
Keyword comments answered with a DM.
Pricing
Every plan and limit.
All features
Everything ReplyKaro does.
How to auto DM on Instagram
Set up your first automation.
Compare tools
Other Instagram DM tools, with sources.
Safe Instagram automation
How to automate within Meta's rules.
Free Instagram automation
What the free plan includes.
Instagram DM templates
12 messages you can copy and send automatically.
Try ReplyKaro free
Connect your Instagram account and build a keyword automation in a few minutes. No card needed.