AI Studio
An AI sales agent for your Instagram DMs,
trained on your facts, not guesses.
AI Studio lets you teach an assistant your prices, policies and offers, then lets it answer customers in your DMs. It uses only the knowledge you approve, it hands the chat to you when it should, and you can test every answer before it talks to a real customer.
Last updated October 5, 2026
- 10
- Recent messages it reads
- 4
- Knowledge excerpts per reply
- Up to 5
- Flows you can approve for it
- 100 / month
- Included AI credits on Pro
What the AI agent can do
Each ability can be switched on or off from the AI Studio Agent tab, and the overview there shows what is on.
Answers from approved knowledge
You add pricing, policies and FAQs as knowledge. Replies are built from the most relevant excerpts of what you saved, so it does not invent your prices.
Sends product cards, links and images
One product goes out as a card, several as a swipeable carousel. Approved links go out as buttons and approved images as media.
Collects leads
When someone shows interest, it asks once for a name and a WhatsApp number or email. What customers type is saved to your Leads page.
Schedules follow-ups
If someone says they will get back to you, it can ask when to check in and message them then. A follow-up is cancelled if they reply first or you take over.
Hands over to you
Set handoff keywords such as refund or founder. When one appears, the AI tells the customer your team will reply and pauses for that person.
Starts approved flows
You can approve up to five active flows. The AI starts one only when a customer clearly asks for it, and never replaces a flow that is already running.
You stay in control
- One switch turns AI replies on or off for each Instagram account, and it saves immediately.
- Keyword automations and Flow Builder flows run before the AI. The AI only answers what they do not.
- Choose where it replies: direct messages, comments, Story replies, or any mix.
- Add allowed and blocked topics, brand voice presets (friendly sales, professional, casual Hinglish, support) and the languages it may use.
- Set a daily credit limit so usage cannot run away.
- Test it in the built-in simulator before turning it on. The simulator never sends a real Instagram DM.
How AI credits work
Everything except AI generation is covered by your plan. AI actions draw from a separate credit balance so the cost stays predictable.
- A test message in the simulator and an AI-generated automation draft each use 1 credit when they succeed.
- Learning from your past conversations uses 3 credits.
- AI replies and follow-ups are charged only when the message is delivered. Failed ones are released.
- Reading analytics, logs and health checks never uses credits.
- You can top up with extra credits from AI Studio at any time.
| Plan | Included AI credits / month |
|---|---|
| Free | 0 (you can buy credits) |
| Starter | 30 |
| Pro | 100 |
| Scale | 200 |
| Growth | 250 (shared by up to 5 accounts) |
| Agency | 500 (shared by up to 10 accounts) |
Credit rules can change. The current numbers always show inside AI Studio.
Safe by design
Replies go out through Instagram's official messaging API, so they follow Meta's messaging rules, including the 24-hour window for replying to someone who messaged you. The AI cannot message people who have not interacted with you.
Messages that look off-topic or abusive pause the AI for that conversation and flag it for you in AI Inbox, so you can review it and resume if it was a false alarm.
Set up your AI agent in six steps
- 1
Open AI Studio and choose your account
Pick the Instagram account you want the agent to answer for. Each account has its own settings and knowledge.
- 2
Add your business facts
In the Knowledge tab, add pricing, policies, FAQs and offers. Keep one topic per entry and review anything imported before approving it.
- 3
Set voice, languages and handoff
In the Agent tab, choose a brand voice, the languages it may use, and the keywords that should hand a chat to you.
- 4
Add products and media (optional)
In Products & media, add the items you want it to show as cards, with their links and images.
- 5
Test it
Use the Test agent tab with real customer questions. Fix any answer by improving the knowledge behind it.
- 6
Turn it on and watch AI Inbox
Switch AI replies on, then review conversations in AI Inbox. Take over any chat you want to answer yourself.
Reviews
What customers say on Trustpilot
78% 5-star · 22% 4-star · as of October 5, 2026
Indi website with a friendly UI and competitive prices. You can try their free version before commiting. The payment process is trustworthy (already finished one month subscription and upgraded to a yearly one)
Marion Getto · DE · Oct 3, 2026
I have been using for a few days now. Very smooth experience and very affordable plans. Same features are 30 times in other companies. Keep up the good work!! 👍
Ravinder Rawat · IN · Sep 23, 2026
It’s been pretty good I’ve been using it since two months. And they are very responsive when I reach out to them!
Hrithika · IN · Sep 20, 2026
Reviews are quoted as written by the reviewers. Read all on Trustpilot
FAQ
Frequently asked questions
Does the AI replace my keyword automations?
No. Keyword automations and Flow Builder flows always run first. The AI is a fallback for messages they do not handle.
Will the AI make up prices or policies?
It builds replies from the knowledge you approved and the recent conversation. Test it in the simulator, and if an answer is wrong, correct the knowledge behind it. You can also set blocked topics and handoff keywords.
Can I stop the AI for one customer?
Yes. Open the conversation in AI Inbox and choose Take over. The AI pauses for that person until you resume it.
Is AI Studio available on the free plan?
You can set it up on any plan. The Free plan includes 0 AI credits, so you would need to buy credits or upgrade before the AI can reply.
Does it work for comments and Story replies?
Yes, if you enable those channels. By default you choose between direct messages, comments and Story replies in the Agent tab.
Does it use Instagram's official API?
Yes. ReplyKaro sends messages through Meta's official Instagram messaging API, so it follows Meta's rules and does not need your password.
Try your AI agent on a test conversation
Set up AI Studio, ask it your customers' real questions in the simulator, and turn it on only when you are happy.