WhatsApp automation pricing:
software plans and Meta's fees compared.

WhatsApp platforms side by side: free plan, paid plans and pricing model

Competitor figures are as listed on each vendor's public pricing page, last checked 12 October 2026. They change, so confirm on the vendor's site.

Sources: each vendor's public pricing and help pages, last checked 12 October 2026. "Check their site" means we could not confirm the detail from public sources. Corrections: hello@replykaro.com.

What WhatsApp really costs: software plus Meta's fees

Every WhatsApp platform has two bills: the software plan, and Meta's message fees. Meta's fees are the same whichever platform you use, so the software plan is where tools differ. Example for one shop in a month: 2,000 promotion messages, 1,500 order updates and 4,000 replies to customers.

These are approximate India rates in rupees before 18% GST (the same ones shown inside ReplyKaro's WhatsApp plan screen). Meta sets and changes them; check Meta's own price list. You pay Meta on your own card. Starter on ReplyKaro adds ₹599 for the software.

How Meta charges for WhatsApp messages

This is Meta's own model, the same on every platform. It decides most of your WhatsApp bill.

• Per delivered message. Meta charges only for messages from a business to a person, and only when they are delivered. Messages from customers to you are free.
• By category and by the customer's country. A message has one category: marketing, utility or authentication (all sent as templates), or service (a free-form reply inside the 24-hour window, whether written by a person or by a third-party AI). Meta prices it by the customer's country calling code.
• The first 1,000 service messages each month are free for every business phone number. The count resets monthly and does not roll over. From the 1,001st, Meta charges the service rate.
• Utility messages are charged even inside the 24-hour window. Since 1 October 2026 only service messages get the free monthly tier.
• Click-to-WhatsApp ads: when someone messages you from an ad and you reply within the 24-hour window, that reply is free and opens a free window of up to 7 days in which marketing, utility, authentication and service messages are not charged.
• Volume discounts exist only for utility and authentication messages, by market and month. Marketing messages have no volume tiers.
• Prices change only on 1 January, 1 April, 1 July or 1 October, with at least one month's notice for a rate change.
• You need a payment method on your Meta account. Without one, Meta delivers service messages only up to the free tier.
• Meta also sells its own AI agent (Meta Business Agent) at a per-token price of about 4 to 5 US cents per message. ReplyKaro's AI replies do not use it; they are service messages.

Source: Meta's WhatsApp Business Platform pricing page, updated 30 September 2026 (rates effective 1 October 2026), checked 8 November 2026. Meta changes pricing, so confirm on Meta's page.

Meta's WhatsApp fees outside India (approximate, per message)

Meta prices each message by the country calling code of the person you message, not by where your business is. A promotion to a customer in Germany costs far more than one to a customer in India, so a business that messages customers abroad should price each market separately.

Meta's rate card has 47 markets. 39 are named countries with their own rate, including India, Indonesia, Brazil, Mexico, Germany, France, Italy, Spain, the United Kingdom, the United Arab Emirates, Saudi Arabia, Pakistan, Bangladesh, Nigeria, Turkey and Singapore. The other 8 are regions that share one rate: North America (the United States and Canada), Rest of Africa, Rest of Asia Pacific (for example Australia, Japan, the Philippines, Thailand and Vietnam), Rest of Central and Eastern Europe, Rest of Western Europe (for example Ireland, Portugal, Sweden and Switzerland), Rest of Latin America, Rest of Middle East and Other.

You choose the billing currency when you create the Meta account. Meta supports 16: USD, INR, EUR, GBP, AED, SAR, SGD, IDR, MYR, AUD, BRL, MXN, ARS, CLP, COP and PEN. Meta publishes the exact list rates for each currency as downloadable rate cards.

These rates are approximate figures from published pricing guides for 2026 and may differ slightly from Meta's current rate card. For the exact rate in any market, including the UAE, Saudi Arabia, Indonesia and the UK, use the list rates in Meta's downloadable rate cards for your currency. India is shown before 18% GST. Customer messages to you are always free, and the first 1,000 replies a month per number inside the 24-hour window are free.

Plan fee for a five-person team on one number

Pro on ReplyKaro lists ₹1,299 ($19) a month with 5 seats and API keys. WATI's Pro plan, as listed on its pricing page when we checked on 12 October 2026, is ₹6,499 a month on monthly billing with 5 users included. That is a difference in plan fee of about 5 times. The plans are not identical (WATI lists 5,000 Wati AI credits and its own chatbot tooling; ReplyKaro includes 1,000 AI replies and one inbox for Instagram, Messenger and WhatsApp), so compare the features you need, not only the price.

Plan fees only, before tax and before Meta's message fees, which are the same on both. WATI's figure is quoted from its public pricing page (wati.io/pricing), last checked 12 October 2026.

ReplyKaro WhatsApp plans and prices

WhatsApp is its own subscription, so you pay only for the channels you use. Yearly billing is 20% cheaper in rupees and two months free in dollars. Prices are from our pricing page.

No extra per-message fee from ReplyKaro: you pay only what Meta charges, on your own card. ReplyKaro charges for the software only and adds nothing to Meta's fees.

Instagram, Facebook and WhatsApp in one plan

All-in-One plans bundle Instagram, Facebook and WhatsApp from ₹849 ($20) a month. Each All-in-One tier is a Bundle (Instagram plus Facebook, with unlimited automations and DMs) together with a WhatsApp plan, at about 15% less than buying them separately. You get one payment, one invoice, one inbox and one contact list.

How to compare WhatsApp tool prices

• Add the software plan and Meta's fees. A low plan price can still be expensive if you send many promotions.
• Count seats. Some plans charge per extra user; check how many teammates are included.
• Check what is an add-on: chatbot flows, AI agents and extra numbers are sometimes priced separately.
• Check the currency and tax. Some prices exclude GST.
• Check the free plan. Compare numbers, flows, broadcasts and message limits, not only the headline.