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Chat auto DM

Chat auto DM for Instagram:
start with a comment, continue in the chat.

A chat auto DM tool does more than send one message. After the first DM it can ask questions, show buttons, collect an email and hand the chat to you. This page explains how that works in ReplyKaro.

Free plan, no card, no password needed · Last updated October 12, 2026

1,000 DMs / month
Free plan
$3 / month
Paid plans from
Instagram login
Connects via
Never
Password needed

From first DM to a full conversation

  • The first message delivers what the person asked for, such as a link.
  • Buttons and quick replies let them choose what they want next.
  • Questions collect details like an email, phone number or order size.
  • Flow Builder branches the conversation based on their answers.
  • You can take over any chat from the inbox at any time.

What can trigger a DM

Triggers ReplyKaro supports on Instagram
TriggerWhat happensGood to know
Comment keyword on a post or ReelThe commenter gets a private reply (DM) with your link, file or question.Instagram allows one private reply per comment, within 7 days.
Story replyA DM answers the reply.Story automation is included on every plan.
Story mentionA thank-you or offer is sent to the person who tagged you.Story automation is included on every plan.
Incoming DMA keyword or flow answers the message.Instagram's 24-hour messaging window applies after their message.

What a ReplyKaro chat can use

A chat auto DM is a comment-to-DM message that does not stop at the first message. These are the parts you can combine.

What a ReplyKaro chat can use
FeatureWhat it doesWhere to find it
Flow Builder and CanvasBuild multi-step conversations with buttons, questions, delays and branches on a visual canvas.Flow Builder
ConversationsSee every flow conversation and take over any chat yourself.Conversations
AttachmentsSend images, audio, video and PDFs. Storage depends on the plan (100 MB on Free, 500 MB on Starter, 2 GB on Pro).Create Automation
Product ModeDelivers a product card with an image, title, subtitle and button instead of plain text.Create Automation
Follow-up DMSends a follow-up when the person has not opened the link, inside Instagram's messaging window.Create Automation
AI Studio (beta)Chat-based builder that drafts automations and flows, and AI replies grounded in facts you approve. Uses AI credits.AI Studio
AI InboxReview each conversation, see which actions the AI took, reply as yourself, and track leads collected, links clicked and chats handed to you.AI Inbox

The building blocks of a chat

Every step in a flow is one of a few simple things: a text message, a message with buttons or quick replies, a question whose answer is saved, a file or product card, or a pause before the next step. You connect them on the canvas, and each button leads to its own next step.

Buttons keep the conversation moving without typing. A person who taps "Pricing" goes down the pricing branch, and a person who taps "Book a call" goes to the booking link. Product Mode delivers a card with an image, title, subtitle and button, and a carousel of product cards holds up to 10 cards.

Files can be images, audio, video or PDFs. When a message has both text and a file, ReplyKaro sends the text first and the file after it, so the person reads your introduction before the attachment arrives.

Try it on your own account. Free plan, no card, no password needed.

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Four chat recipes you can build today

Lead magnet with email capture

Comment keyword, DM with the file, a button "Send me the checklist too", then a question for the email address. The answer is saved to your leads and can be exported to CSV or Google Sheets.

Booking funnel

Comment CALL, DM asks what the person needs help with, buttons offer Pricing, Services and Book a call, and the last step sends the booking link.

Product enquiry

Comment SHOP, a Product Mode card shows the item, quick replies ask for size or colour, and the final step links to the matching page.

FAQ assistant

A DM keyword such as PRICE starts a short menu: delivery, returns, timings. Each answer is one message, and a final button says "Talk to a person".

Timing, delays and the 24-hour window

A comment gives you one private reply within 7 days. Once the person answers, Instagram opens a 24-hour messaging window in which you can keep talking. A chat has to fit that window: plan the whole conversation so each step is answered while the window is open.

Delay steps pause the flow before the next message, for example to send a reminder a few hours after the link. A delay is useful, but it never extends Instagram's window. If the person does not reply, the next comment, Story reply or message opens a new one.

Keeping a person in the loop

  • Open Conversations to read any chat and reply yourself.
  • End branches that need judgement, such as refunds, with a button that tells the person you will reply personally.
  • Review the first twenty conversations of a new flow before you promote it widely.
  • Use link tracking to see which button or link people actually tap.

Optional AI assistant

AI Studio can answer questions from facts you approve, send product cards and collect leads, and hand off to you on keywords you choose. Keyword automations and flows run first; the AI is the fallback. AI replies use AI credits, which are included in paid plans and can be bought separately.

Three example conversations

Example chat flows
FlowStep 1Step 2Step 3
Lead magnetComment GUIDE; DM delivers the guideButton: "Send me the checklist too"Ask for an email, save it to Leads
BookingComment CALL; DM asks what they need help withButtons: Pricing, Services, Book a callBooking link, then a reminder
ProductComment SHOP; DM shows the productQuick replies: size or colourLink to the matching page

Taking over from the automation

You can open any conversation and reply yourself. Automations are best at the first message and the repeat questions; people should be able to reach you for anything that needs judgement, such as refunds or custom requests.

Try it on your own account. Free plan, no card, no password needed.

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Flows or AI: which to use

Flows compared with AI replies
FlowsAI Studio
Best forPredictable steps: link, form, bookingFree-text questions from customers
ControlYou write every messageAnswers come from facts you approve
CostIncluded in your planUses AI credits
HandoffYou take over any chatYou take over any chat

How to design a good chat flow

  • Start with the goal in one sentence, such as "get the person to book a call".
  • Write the first message so it gives value before it asks for anything.
  • Offer buttons for the common answers, and let people type if they prefer.
  • Ask one question per message. Long forms feel like work in a chat.
  • Add a clear way to reach you, so someone with a special case is not stuck.
  • Keep the whole flow short enough to finish in a minute or two.

A lead-qualification flow, as an example

Example flow for a service business
StepMessageWhy
1Thanks for your comment. Here is the guide: [link].Deliver what they asked for
2What are you hoping to achieve? Buttons: Grow, Sell, Save timeOne easy question
3Great. How big is your audience? Buttons: Under 5k, 5k to 50k, Over 50kQualify the lead
4Want a quick call? Here is my calendar: [link]Offer the next step
5Optional follow-up if they have not repliedGentle follow-up inside the allowed window

Follow-ups must fit Instagram's rules. Send them only inside the 24-hour messaging window after the person's last message.

Fixing a flow that is not working

Flow troubleshooting
ProblemLikely causeFix
People stop after the first messageThe first message asks too muchAsk one easy question or offer buttons
Follow-up never arrivesThe 24-hour window closedSend the follow-up earlier, or ask them to tap a button first
Wrong branch takenButton labels overlapUse distinct options and test every path
Link not tappedThe link is buried in the messagePut the link on its own line near the top

What to review each week

  • How many people started the flow and how many finished it.
  • Where people drop off, so you can shorten or reword that step.
  • How many leads you collected and how many replied to you personally.
  • Which posts brought the most conversations.

When to use flows, and when to use AI replies

Flows are best for predictable paths: delivering a link, collecting an email, booking a call. You control every word. AI replies suit free-text questions you cannot predict, such as product questions. Use facts you provide, review the answers, and keep a human path for anything sensitive.

Step by step

  1. 1

    Sign in with Instagram

    Use a Business or Creator (Professional) account. ReplyKaro uses Instagram's official login and never asks for your password.

  2. 2

    Choose where it triggers

    Pick a Reel, post or Story.

  3. 3

    Set the keyword

    For example LINK, PRICE or INFO. Add the spelling variations your audience types as extra keywords.

  4. 4

    Write the DM

    Add your link, file or first question. Optionally turn on Follow-Gate.

  5. 5

    Test, then go live

    Comment the keyword from a second account, check the DM and the link, then leave it running.

Reviews

What customers say on Trustpilot

4.2out of 5 · 9 reviews

78% 5-star · 22% 4-star · as of October 5, 2026

Indi website, but trustworthy
Indi website with a friendly UI and competitive prices. You can try their free version before commiting. The payment process is trustworthy (already finished one month subscription and upgraded to a yearly one)

Marion Getto · DE · Oct 3, 2026

Smooth experience and very affordable service.
I have been using for a few days now. Very smooth experience and very affordable plans. Same features are 30 times in other companies. Keep up the good work!! 👍

Ravinder Rawat · IN · Sep 23, 2026

It’s been pretty good I’ve been using…
It’s been pretty good I’ve been using it since two months. And they are very responsive when I reach out to them!

Hrithika · IN · Sep 20, 2026

Reviews are quoted as written by the reviewers. Read all on Trustpilot

FAQ

Frequently asked questions

Can a chat auto DM continue after the first message?

Yes. After the first reply, buttons, questions and delays let the conversation continue inside Instagram's 24-hour messaging window, and you can take over any chat.

Is ReplyKaro safe for my Instagram account?

ReplyKaro uses Instagram's official API with Instagram login, never asks for your password and sends below Meta's hourly cap. ReplyKaro's business is verified by Meta as a Tech Provider. It only messages people who interacted with you. No tool can guarantee an account will never be restricted, so keep messages relevant.

How much does ReplyKaro cost?

There is a free plan (1 Instagram account, 3 active automations and 1,000 DMs a month). Paid plans start at ₹99 a month in India or $3 a month elsewhere, and Pro (₹299 (India) or $9 a month with unlimited automations and DMs) removes automation and DM caps. See the pricing page for every plan.

Do I need an Instagram Professional account?

Yes. Instagram only allows automation tools to message through Business or Creator accounts. Switching is free in Instagram settings.

What is the difference between auto DM and a chatbot?

Auto DM sends a message when something happens, such as a comment. A chatbot continues the conversation with buttons, questions or AI. ReplyKaro does both.

How long can the chat continue?

Instagram's messaging window lets you reply for 24 hours after the person's last message. After that, a new comment, Story reply or message reopens it.

Can I build a chat flow without code?

Yes. The Flow Builder is visual. You add messages, buttons, questions and branches without writing code.

Can I see who completed a flow?

Yes. Subscribers and leads are listed in your dashboard, and you can tag, segment and export them to CSV.

What if someone stops replying?

A follow-up can be sent inside the 24-hour messaging window. After it closes, a new comment, Story reply or message from the person reopens it.

Try ReplyKaro free

Connect your Instagram account and build a keyword automation in a few minutes. No card needed.