Send Instagram DMs to thousands. Not hundreds.
Broadcasts let you send a personalised Instagram DM to any segment of your subscriber list — buyers, VIPs, leads, or everyone. Like email marketing, but 10× the open rate.
🎉 New Course Launch
⚡ Flash Sale — 24hr
🔔 Weekly Newsletter
💎 VIP Exclusive Drop
Write it. Target it. Send it.
A broadcast goes from idea to 1,000 delivered DMs in under 2 minutes.
Step 01
Write your message
Plain text or add a button CTA (e.g. 'Shop Now → https://…'). Use {{first_name}} to personalise with the recipient's Instagram name.
Step 02
Pick your segment
Filter by subscriber tags, active-within window (last 7/30/90 days), or minimum DM count. See the estimated reach before you send.
Step 03
Send now or schedule
Hit Send to start immediately, or schedule for any future time. ReplyKaro delivers over ~12 minutes at safe API rates.
Step 04
Track performance live
See delivered count, click-through rate, and which subscribers clicked — updated in real-time as your broadcast sends.
Sending: 🎉 New Course Launch
847 subscribers · buyer + vip segment
Sending over ~12 minutes. Delivery is rate-limit safe.
Broadcasts vs Email campaigns
| Metric | Email Campaign | Instagram DM Broadcast |
|---|---|---|
| Open rate | 15–25% | ~95% (inbox, not promotions) |
| Click-through rate | 2–5% | 25–45% |
| Avg. delivery time | Instant (spam risk) | ~12 min (rate-safe) |
| Personalisation | Name merge tag | Name + Instagram context |
| Opt-out compliance | Unsubscribe link | STOP reply auto-opt-out |
| Cost (per 1K sends) | $20–$80+/mo (email tool) | Included in ₹99/mo plan |
When to use Broadcasts
Product launch
DM your 'buyer' segment first — give them early access before anyone else. Drive instant sales from warm leads.
Flash sale
24-hour sale? Broadcast to your entire active subscriber list with a countdown timer and buy link.
Content drop
New YouTube video, blog post, or Reel? Broadcast to your 'newsletter' subscribers with a direct link.
Exclusive perks
Reward your VIP subscribers with early access, discounts, or members-only content drops.
Re-engagement
Send a personalised 'We miss you' message to subscribers who haven't interacted in 30+ days.
Announcement
New feature, new partnership, new location? Broadcast to everyone who cares — your full list.
FAQ
Broadcasts — FAQ
How many subscribers can I broadcast to?
On the Free plan, you can broadcast to up to 500 subscribers per send. On Starter (₹99/mo), up to 30,000 per send. On Pro, up to 250,000. There's no limit on the number of broadcasts you create.
Why does ReplyKaro deliver broadcasts over 12 minutes?
Instagram's API enforces rate limits on bulk messaging to protect accounts from being flagged as spam. ReplyKaro delivers your broadcast at safe intervals automatically — 1,000 subscribers might take 12–15 minutes. This is the correct, ban-safe approach. Tools that send to 1,000 people in 30 seconds are violating Instagram's policy.
Can I add a button (CTA) to my broadcast?
Yes. Add one button per broadcast message — enter the button label (e.g. 'Shop Now') and a URL. Recipients see an interactive button in the DM and can tap it to open your link. Button clicks are tracked in your broadcast analytics.
What happens if a subscriber replies STOP?
ReplyKaro automatically detects 'STOP', 'UNSUBSCRIBE', and similar opt-out phrases, immediately marks the subscriber as opted out, and never sends them another broadcast or automated DM — fully GDPR and CAN-SPAM compliant.
Can I see who clicked in a broadcast?
Yes. In broadcast analytics, you can see the total click count and which specific subscribers clicked your CTA button. This lets you follow up precisely with interested subscribers using a personalised automation or manual DM.
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