Auto-Send Property Brochures & Site Visit Links via Instagram DM
Turn every property Reel into a 24/7 lead machine. When prospects comment DETAILS, PRICE, or VISIT on your post, they get the brochure or booking link instantly — while you focus on closing deals.
Real estate automation example
Post a property walkthrough Reel → caption "comment DETAILS for the full brochure" → every interested prospect gets the PDF link via DM in under 1 second. Works 24/7, even on holidays.
No credit card · No code · Meta-approved
8 Best Instagram Keywords for Real Estate
Each keyword triggers an instant DM with property information.
| Keyword | Best Post Type | DM Contains | Business Outcome |
|---|---|---|---|
| DETAILS | Property walkthrough Reel | Full brochure PDF link | Warm qualified leads |
| PRICE | Luxury flat/villa Reel | Pricing sheet + payment plan | Pre-qualified price-conscious leads |
| VISIT | Site walkthrough video | Site visit booking form link | Calendar fills automatically |
| FLOOR | Layout reveal Reel | Floor plan PDF all unit types | Serious buyer lead capture |
| CALL | Any property Reel | Callback request form or phone link | High-intent call requests |
| EMI | Affordable housing Reel | EMI calculator link | First-time buyer lead capture |
| OFFER | Launch offer post | Current offer + deadline urgency | FOMO-driven conversions |
| LOCATION | Location advantage Reel | Maps link + nearby highlights | Location-qualified buyers |
Real Estate Automation Examples
Independent Real Estate Agent
Post a luxury apartment walkthrough Reel. Caption: 'Comment DETAILS for the full brochure + floor plan'. Every prospect gets the PDF via DM automatically — your phone only rings from pre-qualified leads.
Property Developer
Post a construction update Reel for your new project. Caption: 'Comment OFFER for our pre-launch pricing'. Every commenter gets the exclusive offer sheet in DMs — generating hundreds of leads from a single post.
Real Estate Agency / Team
Multiple agents, multiple properties — set up separate automations per listing. Each automation sends the right brochure for the right property. Your team focuses on calling leads, not sending PDFs manually.
Commercial Real Estate Broker
Post a commercial space or office Reel. Caption: 'Comment VISIT to book a site inspection'. Decision-makers who comment get your booking link instantly — you fill your calendar with serious buyers.
Features for Real Estate Professionals
Pricing for Real Estate
Free Forever
₹0 / $0
1,000 DMs/month
3 Active Automations
For individual agents testing automation
Starter Pack
₹99/mo · $3/mo
30,000 DMs/month
10 Active Automations
For active agents with multiple listings
Pro Pack
₹299/mo · $9/mo
Unlimited DMs/month
Unlimited Automations
For developers and large real estate agencies
FAQ — Real Estate Instagram Automation
How do real estate agents use Instagram automation?
Real estate agents use Instagram automation to auto-send property brochures, price lists, site visit booking links, and floor plans via DM when a prospect comments a keyword. For example: post a property walkthrough Reel with 'comment DETAILS for the full brochure' — every interested prospect gets the PDF automatically in under 1 second, 24/7, without any manual follow-up.
What keywords work best for real estate Instagram automation?
Best keywords for real estate: DETAILS (send property brochure PDF), PRICE (send pricing sheet), VISIT (send site visit booking link), FLOOR (send floor plan PDF), CALL (send callback request form), LOCATION (send Google Maps + access details), EMI (send EMI calculator or affordability guide), OFFER (send current launch offers). Match the keyword to your post's CTA to maximise lead capture.
Can I automatically send property brochures via Instagram DM?
Yes. Set keyword 'DETAILS' in ReplyKaro. Every person who comments it on your property Reel or post automatically receives a DM with your brochure link (Google Drive, PDF link, or website page). This works 24/7 — even weekend or off-hours enquiries are captured without any manual effort from your team.
Is Instagram automation safe for real estate accounts?
Yes. ReplyKaro is Meta-approved and uses only the official Instagram Graph API. It never sends unsolicited bulk DMs — it only replies when someone engages first by commenting. This is within Meta's Terms of Service and carries zero risk of account ban or suspension. Indian real estate agents and developers safely send thousands of property DMs per month via ReplyKaro.
How much does Instagram automation cost for real estate?
ReplyKaro's Free Forever plan includes 1,000 DMs/month — enough for small agents testing automation. The Starter plan at $3/month (₹99/month in India) allows 30,000 DMs/month and 10 active automations — covering multiple properties simultaneously. The Pro plan at $9/month (₹299/month) is ideal for developers or large agencies with high-volume lead gen needs.
Can Instagram automation help real estate agents qualify leads?
Yes. ReplyKaro's Flow Builder lets you add qualification questions after the first DM: 'Are you looking for 2BHK or 3BHK?' → based on the reply, send the relevant floor plan. Or 'What's your budget range?' → send matching property options. This means only warm, pre-qualified leads reach your sales team, cutting wasted call time dramatically.