Follow-Up DM · Starter Plan+
Auto re-engage every lead
who didn't reply.
Direct Answer
Follow-Up DM automatically sends a second message to anyone who received your auto-DM but didn't reply within 24 hours. 68% of Instagram sales happen on the 2nd or 3rd touchpoint — this feature captures every conversion you're currently leaving behind.
- ✓ Fires automatically — 24h after the first DM, with no action needed from you
- ✓ Fully customisable — set your own follow-up message text
- ✓ Instagram ToS safe — only re-contacts people who initiated by commenting first
- ✓ ₹99/mo Starter plan and above
First DM → 24h → Follow-Up
Watch the full sequence play out automatically — no input from you.
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Fully automatic · No manual follow-up needed
How Follow-Up DM Works
Three steps. Fully hands-off. Powered by ReplyKaro's 24-hour lead tracking engine.
Comment → First DM Sent
They comment your keyword. ReplyKaro fires the first auto-DM instantly — link, button, product card, whatever you set up.
No Reply in 24h — Watched
ReplyKaro tracks every DM it sends. If this person doesn't reply within 24 hours, the follow-up is queued automatically.
Follow-Up Auto-Fired
A warm, personalised second message is sent. Casual tone, human feel — converting the leads who needed one more nudge.
0%
of Instagram sales happen after the 2nd or 3rd touchpoint
3x more conversions, same content
You already paid to create the content and attract the commenter. Follow-Up DMs squeeze 3x more value from every lead without spending more.
Fully hands-off — zero manual work
Once you write the follow-up message in the wizard and enable it, every future non-responder gets the follow-up automatically. You just check the dashboard.
Instagram ToS compliant
You're only following up with people who themselves initiated contact by commenting. ReplyKaro sends exactly one follow-up per person — well within Meta's guidelines.
Works with all DM types
Follow-Up DMs work whether your first DM is a plain text message, a button card, a product carousel, or a follow-gate sequence.
Frequently Asked Questions
What's the best tone for a follow-up DM?
Keep it short, warm, and non-pushy. Something like: 'Hey! Just checking — did you get a chance to look at the link? It's still live if you'd like to check it out! ✨' — conversational, casual, human. Avoid urgency language that feels spammy.
Does it send the follow-up if the person already clicked the link?
ReplyKaro sends the follow-up if the person has not replied to the DM thread within 24 hours. If they clicked the link but didn't send a reply message back, the follow-up still fires — the system tracks reply messages, not link clicks.
Can I customise the 24-hour window?
The default window is 24 hours. This is set at the automation level in the wizard. The window is designed around Instagram's typical engagement patterns — most people check DMs within 24 hours, making it the optimal moment for a gentle nudge.
What plan is Follow-Up DM available on?
Follow-Up DM is available on the Starter plan (₹99/mo, $3/mo globally) and above. It's not available on the Free Forever plan.
Follow-Up DM Pricing
Available from ₹99/mo. Upgrade once, re-engage automatically forever.
FAQ
Follow-Up DM — FAQ
What is a Follow-Up DM on Instagram?
A Follow-Up DM is a second automatic message sent to a lead who received your first auto-DM but didn't reply within a set time window (default 24 hours). ReplyKaro monitors every DM it sends and automatically fires the follow-up for non-responders — turning cold leads warm without any manual work.
Does sending a follow-up DM violate Instagram's rules?
No. Follow-Up DMs use the same official Instagram Messaging API as the first DM. The sequence is triggered by a user's own action (commenting your keyword), which establishes a conversation context. ReplyKaro only sends follow-ups once, to non-responders, which keeps it well within Meta's spam policies.
How long after the first DM does the follow-up send?
The default follow-up window is 24 hours after the first DM. If the user has not replied by then, ReplyKaro automatically sends the follow-up message you configured. You set the message text in the Automation Wizard's Step 4.
What should I write in a follow-up DM?
The highest-converting follow-up DMs are short, casual, and add a reason to act: 'Hey! Just checking in — did you get a chance to look at the link I sent? It's still active if you want to check it out! ✨'. Avoid pressure or urgency that feels spammy. ReplyKaro includes a default template you can customise.