Instagram automation for Indian creators & brands:
a free plan and flat monthly pricing.
ReplyKaro sends an Instagram DM when someone comments a keyword on your Reel or post, replies to your Story or messages you. It works the same in India as anywhere else: you connect a Professional account with Instagram's official login and write the replies.
Free plan, no card, no password needed · Last updated October 12, 2026
- 1,000 DMs / month
- Free plan
- ₹99 / month
- Starter plan
- Instagram login
- Connects via
- Never
- Password needed
Pricing for Indian creators & brands
Prices are in rupees.
| Plan | Price | Instagram accounts | Active automations | DMs a month |
|---|---|---|---|---|
| Free Starter | Free | 1 | 3 | 1,000 |
| Starter Pack | ₹99 / $3 a month | 1 | 10 | 30,000 |
| Pro Pack | ₹299 / $9 a month | 1 | Unlimited | Unlimited |
| Scale Pack | ₹399 / $15 a month | 1 | Unlimited | 500,000 |
| Growth Pack | ₹449 / $15 a month | 5 | Unlimited | Unlimited |
| Agency Pack | ₹799 / $25 a month | 10 | Unlimited | 30,000 |
| Agency Pro Pack | ₹999 / $29 a month | 10 | Unlimited | Unlimited |
UPI, cards and net banking through Razorpay, with ₹ pricing.
Ways Indian creators & brands use it
D2C & e-commerce brands
Comment SHOP → product link, size chart and discount code in their DMs instantly. Convert Instagram Reel views into Shopify, Meesho or WooCommerce orders 24×7 without a single manual reply.
Coaches & course creators
Comment APPLY → your Calendly, course checkout or application form in under a second. Fill every batch automatically — no VA needed for DM follow-up.
Creators & influencers
Comment LINK → affiliate link, collab brief or brand kit delivered instantly. Monetize every viral Reel and manage brand inquiries on autopilot.
Fashion, jewellery & boutiques
Comment PRICE → price list, catalogue PDF and WhatsApp order link in their DMs. Handle festival-season demand spikes without hiring extra team members.
Instagram audience in India
In January 2025, DataReportal's analysis of Meta's advertising tools showed an Instagram advertising reach of 414 million in India.
Advertising reach is not the same as unique users: it can include duplicate and non-human accounts. Use it as a size guide, then build automations for the people who actually comment, reply and message you.
Source: [DataReportal, Essential Instagram stats](https://datareportal.com/essential-instagram-stats), January 2025 figures, checked 31 October 2026.
Keywords for Indian creators & brands: Hinglish and local spelling
People in India comment in Hindi, English, Tamil, Telugu, Marathi and Bengali. A keyword automation matches the keyword as a whole word, in any letter case, so the same offer can have several keywords.
Many people also type Hinglish (Hindi in Latin letters). Add those spellings to the keyword list too, separated by commas.
| Offer | Keywords in Hinglish | What the DM sends |
|---|---|---|
| Link or file | link, link do | The link, guide or file the person asked for |
| Price | price, rate, kitna | A price list or a pricing page |
| Booking | book, booking | A booking link or a first question |
Try it on your own account. Free plan, no card, no password needed.
Start freePlan around India's big offer periods
- Diwali: set up the keyword automations for your offer before you post, and check your monthly DM allowance.
- Navratri: set up the keyword automations for your offer before you post, and check your monthly DM allowance.
- Raksha Bandhan: set up the keyword automations for your offer before you post, and check your monthly DM allowance.
- end-of-season sales: set up the keyword automations for your offer before you post, and check your monthly DM allowance.
- Use a next-post automation so your reply is live from the first minute of the Reel.
Features that suit creators and businesses in South Asia
These parts of ReplyKaro are the ones most often used for the kind of offers described above. All features work the same in every country.
| Feature | What it does | Where to find it |
|---|---|---|
| Several keywords and rules per post | Each keyword rule has its own reply. Keyword lists accept commas, semicolons, vertical bars, slashes and new lines, and a post can hold up to 25 keyword automations. | Create Automation |
| Custom opening greeting | Set your own opening line in any language instead of the automatic Hey, Hi or Hello. | Create Automation (opening DM step) |
| Attachments | Send images, audio, video and PDFs. Storage depends on the plan (100 MB on Free, 500 MB on Starter, 2 GB on Pro). | Create Automation |
| Story reply and Story mention automation | Answer people who reply to your Story or mention you in theirs. | Create Automation |
| Follow-Gate | Asks the person to follow you and tap a button before the link is sent. | Create Automation |
| Billing and referrals | Razorpay checkout (UPI, cards, net banking, international cards), PDF invoices, extra-account add-ons and a referral program. | Billing, Referral |
Read this in your language
A version of this page in Hindi is available: /hi/instagram-automation.
Meta's rules are the same everywhere
A comment can get one private reply within 7 days, and after a person replies you have 24 hours to keep talking. ReplyKaro sends below Meta's hourly cap and queues the rest. Read safe Instagram automation and how ReplyKaro connects.
Instagram automation in Pakistan
🇵🇰 Pakistan: plans, keywords and local use cases.
Instagram automation in Bangladesh
🇧🇩 Bangladesh: plans, keywords and local use cases.
Instagram automation in Nepal
🇳🇵 Nepal: plans, keywords and local use cases.
Instagram automation in Sri Lanka
🇱🇰 Sri Lanka: plans, keywords and local use cases.
Set up in India in five steps
- 1
Sign in with Instagram
Use a Business or Creator (Professional) account. ReplyKaro uses Instagram's official login and never asks for your password.
- 2
Choose where it triggers
Pick a Reel or post.
- 3
Set the keyword
For example LINK, PRICE or INFO. Add the spelling variations your audience types as extra keywords.
- 4
Write the DM
Add your link, file or first question. Optionally turn on Follow-Gate.
- 5
Test, then go live
Comment the keyword from a second account, check the DM and the link, then leave it running.
What customers say on Trustpilot
78% 5-star · 22% 4-star · as of October 5, 2026
Indi website with a friendly UI and competitive prices. You can try their free version before commiting. The payment process is trustworthy (already finished one month subscription and upgraded to a yearly one)
Marion Getto · DE · Oct 3, 2026
I have been using for a few days now. Very smooth experience and very affordable plans. Same features are 30 times in other companies. Keep up the good work!! 👍
Ravinder Rawat · IN · Sep 23, 2026
It’s been pretty good I’ve been using it since two months. And they are very responsive when I reach out to them!
Hrithika · IN · Sep 20, 2026
Reviews are quoted as written by the reviewers. Read all on Trustpilot
Frequently asked questions
How much does Instagram automation cost in India?
ReplyKaro has a free plan (1 Instagram account, 3 active automations and 1,000 DMs a month). Paid plans start at ₹99 a month. Pricing is flat, not per contact.
How do I pay from India?
UPI, cards and net banking through Razorpay, with ₹ pricing.
Which languages can I use in India?
Audiences in India commonly use Hindi, English, Tamil, Telugu, Marathi and Bengali. You can write keywords and DMs in any language, and matching is not case-sensitive. Add every spelling your audience uses as a separate keyword.
What should I plan campaigns around in India?
Well-known periods for offers include Diwali, Navratri, Raksha Bandhan and end-of-season sales. Create your keyword automations before you post, check that your monthly DM allowance covers the audience, and read Meta's rules for private replies before a big campaign.
Is Instagram automation allowed in India?
Meta's rules apply worldwide: use the official API, message only people who interacted with you, and stay inside its limits. Check any local advertising or data-protection rules that apply to your business.
Is ReplyKaro safe for my Instagram account?
ReplyKaro uses Instagram's official API with Instagram login, never asks for your password and sends below Meta's hourly cap. ReplyKaro's business is verified by Meta as a Tech Provider. It only messages people who interacted with you. No tool can guarantee an account will never be restricted, so keep messages relevant.
How much does ReplyKaro cost?
There is a free plan (1 Instagram account, 3 active automations and 1,000 DMs a month). Paid plans start at ₹99 a month in India or $3 a month elsewhere, and Pro (₹299 (India) or $9 a month with unlimited automations and DMs) removes automation and DM caps. See the pricing page for every plan.
Do I need an Instagram Professional account?
Yes. Instagram only allows automation tools to message through Business or Creator accounts. Switching is free in Instagram settings.
Keep reading
Instagram automation worldwide
All countries and the full guide.
Pricing
Every plan and limit.
Instagram DM automation
Every trigger, with set-up and limits.
Instagram comment automation
Keyword comments answered with a DM.
Compare tools
Other tools, with sources.
Instagram automation in Pakistan
🇵🇰 Pakistan
Instagram automation in Bangladesh
🇧🇩 Bangladesh
Instagram automation in Nepal
🇳🇵 Nepal
Instagram automation in Sri Lanka
🇱🇰 Sri Lanka
Try ReplyKaro free
Connect your Instagram account and build a keyword automation in a few minutes. No card needed.