Alternative
A Gupshup alternative
if your main channel is Instagram.
Gupshup is a conversational messaging platform best known for WhatsApp Business API messaging. If most of your customers reach you on Instagram and what you need is comment-to-DM, Story replies and DM automation there, a tool built around Instagram may be a better fit. This page helps you decide, without exaggeration.
Last updated October 5, 2026
- 1,000 DMs / month
- ReplyKaro free plan
- $3 / month
- ReplyKaro paid plans from
- Instagram login
- Connects via
- Never
- Password needed
Gupshup or ReplyKaro: which fits your job?
| If you need | Gupshup | ReplyKaro |
|---|---|---|
| WhatsApp Business messaging and broadcasts | Built for it | Not the focus |
| Comment-to-DM on Instagram Reels and posts | Check their current features | Core feature |
| Story reply and Story mention automation | Check their current features | Included |
| Follow-Gate before a link is sent | Check their current features | Included |
| AI agent that answers from your approved facts | Check their current features | AI Studio (uses AI credits) |
| Try it without a card | Check their current plans | Free plan, no card |
We describe Gupshup only in general terms. Features and pricing change, so confirm them on Gupshup's own website before deciding.
When ReplyKaro is the better fit
- Instagram is where your audience comments and messages you.
- You want keyword triggers on Reels and posts, with a link or file sent by DM.
- You want to start free and pay a flat monthly price as you grow.
- You want to see which links people tap, and to review AI conversations before trusting them.
When Gupshup may be the better fit
- Your customers are mostly on WhatsApp and you need the WhatsApp Business API.
- You need a shared team inbox across messaging channels.
- You need features ReplyKaro does not offer, such as WhatsApp broadcasts.
A checklist for choosing any tool
- Does it connect through the official API and never ask for your password?
- Is the pricing a flat monthly price, or does it grow with your contacts?
- Can you see click counts per link?
- Can a person take over any automated chat?
- Is there a free plan so you can test with your own account?
Reviews
What customers say on Trustpilot
78% 5-star · 22% 4-star · as of October 5, 2026
Indi website with a friendly UI and competitive prices. You can try their free version before commiting. The payment process is trustworthy (already finished one month subscription and upgraded to a yearly one)
Marion Getto · DE · Oct 3, 2026
I have been using for a few days now. Very smooth experience and very affordable plans. Same features are 30 times in other companies. Keep up the good work!! 👍
Ravinder Rawat · IN · Sep 23, 2026
It’s been pretty good I’ve been using it since two months. And they are very responsive when I reach out to them!
Hrithika · IN · Sep 20, 2026
Reviews are quoted as written by the reviewers. Read all on Trustpilot
FAQ
Frequently asked questions
Is ReplyKaro a replacement for Gupshup?
Only if Instagram is your main channel. ReplyKaro focuses on Instagram and Facebook automation. It is not a WhatsApp Business API platform.
Can I use ReplyKaro and Gupshup together?
Yes. Some teams use a WhatsApp platform for WhatsApp and ReplyKaro for Instagram. They do not conflict.
What does ReplyKaro cost?
There is a free plan with 1 Instagram account, 3 active automations and 1,000 DMs a month. Paid plans start at $3 a month (₹99 in India). See the pricing page for current plans.
Is ReplyKaro safe for my Instagram account?
It uses Instagram's official API, never asks for your password, and only messages people who commented a keyword, replied to your Story or messaged you. No tool can guarantee an account will never be restricted.
Where can I see Gupshup's current pricing?
On Gupshup's own website. We do not quote competitor prices here because they change.
Keep reading
All alternatives
50+ tools compared by channel and price.
ManyChat alternative
The Instagram-first alternative to ManyChat.
ReplyKaro vs Gallabox
Another WhatsApp-first platform compared.
ReplyKaro vs WATI
WhatsApp-first versus Instagram-first.
How to auto DM on Instagram
Set up your first automation.
Pricing
Compare ReplyKaro plans.
Test Instagram automation for free
Connect your account and build a keyword automation before you decide anything.