Facebook Automation for Real Estate
Every property post comment gets an instant Messenger reply — floor plans, pricing, site visit links, and EMI info delivered in under 1 second.
Best Keywords for Real Estate Automation
Add "Comment DETAILS for floor plan" to your post — prospects comment, they get an instant DM
| Keyword | Auto-Reply DM | Goal |
|---|---|---|
| DETAILS | Full property brochure + floor plans 📐 | Information delivery |
| PRICE | Pricing breakdown + per-sqft rate + payment plan | Price enquiries |
| VISIT | Book your site visit — pick a date & time 🏠 | Site visit bookings |
| FLOOR | Download floor plans for all unit types 📋 | Floor plan leads |
| CALL | Request a callback — our team calls you within 1 hour | Callback leads |
| EMI | EMI calculator + bank loan tie-ups available 💰 | Finance enquiries |
| OFFER | Current pre-launch / festive offers — limited units | Urgency campaigns |
| LOCATION | Map, address, and nearest landmarks 📍 | Location info |
For Every Real Estate Professional
Independent Agent
Auto-reply to property enquiries 24/7 — never miss a lead while you're with another client
Property Developer
Handle hundreds of launch-day comments instantly and collect qualified leads at scale
Real Estate Agency
Route enquiries to the right agent automatically based on location or property type keywords
Commercial Broker
Auto-send office/warehouse specs and arrange site visits for commercial property enquiries
NRI Property Advisor
Answer international buyers around the clock across time zones
Co-working Space
Auto-reply to availability and pricing questions for flexible office space
Pricing
Start free — upgrade as your ad spend and lead volume grows
Free
₹0/mo
$0/mo
1,000 Messenger DMs/mo
3 Active Automations
- ✓Property enquiry replies
- ✓Site visit booking link
- ✓Floor plan delivery
Starter
₹99/mo
$3/mo
15,000 Messenger DMs/mo
15 Active Automations
- ✓Everything in Free
- ✓Multi-keyword matching
- ✓Lead capture form in Messenger
- ✓Follow-up sequences
Pro
₹299/mo
$9/mo
Unlimited Messenger DMs
Unlimited Automations
- ✓Everything in Starter
- ✓Launch broadcast campaigns
- ✓Subscriber segments
- ✓API access for CRM
FAQ
How do real estate agents use Facebook automation?▾
Real estate agents use Facebook automation to instantly reply to property enquiries with floor plans, pricing, site visit booking links, and EMI calculators — via Messenger DM. When a post gets 100 comments asking "PRICE?", every person gets a personalised reply in under 1 second.
Can I capture property leads automatically from Facebook?▾
Yes. When a prospect comments a keyword like DETAILS or VISIT, they're automatically asked for their name, phone number, and preferred time for a site visit — all inside Messenger. Leads are saved to your ReplyKaro dashboard.
Does Facebook automation work for property launches?▾
Yes. Use broadcasts to announce new property launches to your entire Messenger subscriber list at once — achieved ~98% open rates vs ~20% for email. Build the list with comment and DM campaigns before the launch.
Is Facebook automation compliant with Meta's policies?▾
ReplyKaro uses only the official Meta Messaging API. Your Facebook Page is fully safe. Bots using unofficial scraping methods risk bans — ReplyKaro does not use those methods.
What is the cost of Facebook automation for real estate?▾
The free plan covers 1,000 Messenger DMs/month with 3 automations — ideal for independent agents. Starter at ₹99/month handles 15,000 DMs. Pro at ₹299/month is unlimited — perfect for developers running large property campaigns.
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