Instagram DM templates:
12 messages you can copy and send automatically.
A good automatic DM reads like a short, helpful message from a person: one idea, one link, one clear next step. These templates cover the situations creators and small businesses handle most. Replace the [bracketed parts] with your own details.
Free plan, no card, no password needed · Last updated October 12, 2026
- 1,000 DMs / month
- Free plan
- $3 / month
- Paid plans from
- Instagram login
- Connects via
- Never
- Password needed
Templates that ask for a follow first
These work with Follow-Gate, which checks through Instagram's API whether the person follows you before the link is sent.
6. Follow, then link
Almost there! Follow [account name], then tap "I'm following" and I will send [what they asked for] right away.
7. Follow reminder
It looks like you have not followed yet. Follow [account name], then tap the button again and the link comes straight through.
Templates for Story replies and common questions
8. Story reply thank-you
Thanks for replying to my Story! Here is what I mentioned: [link]. Want more like this? Just say so.
9. Opening hours or availability
Hi! We are open [days and hours]. You can book or order here: [link].
10. Shipping or delivery question
Good question! We ship to [places] and delivery usually takes [time]. Details: [link].
11. Collect a lead
Thanks for reaching out! What is the best email for me to send [offer] to? Reply with it and I will send it over.
12. Out-of-hours reply
Thanks for your message! We are away right now and will reply on [day]. In the meantime, this may help: [link].
How to make an automatic DM work better
- Open with the thing they asked for. People commented to get something, so give it in the first line.
- Send one link. Several links split attention and lower the number of taps.
- Keep it to two or three short sentences. People read DMs on a phone.
- Write the way you talk. If your followers write in Hinglish, answer in Hinglish; see the Hinglish DM templates.
- Ask at most one question, and only when you will use the answer.
- Check your wording once as a follower would see it before you switch the automation on.
Try it on your own account. Free plan, no card, no password needed.
Start freeHow sending limits work
Instagram caps how many private replies an app can send each hour. ReplyKaro sends below that cap by default: 180 DMs an hour on the Free plan, 200 on Starter and up to 300 on Pro. If a Reel goes viral and comments arrive faster than that, they are queued and sent as capacity allows, as long as they are inside Instagram's 7-day window.
How ReplyKaro keeps your account within Meta's rules
- It connects with Instagram's official login. It never asks for your password and does not use bots or browser extensions. ReplyKaro's business is verified by Meta as a Tech Provider.
- It only messages people who commented a keyword, replied to your Story, mentioned you or messaged you.
- It sends below Meta's hourly cap and queues the rest.
- You can pause any automation, and take over any chat yourself.
- No tool can guarantee an account will never be restricted. Keep messages relevant and avoid repeating identical text to large audiences.
ReplyKaro is not affiliated with or endorsed by Meta or Instagram.
Use a template in five steps
- 1
Sign in with Instagram
Use a Business or Creator (Professional) account. ReplyKaro uses Instagram's official login and never asks for your password.
- 2
Choose where it triggers
Pick a Reel or post.
- 3
Set the keyword
For example LINK, PRICE or INFO. Add the spelling variations your audience types as extra keywords.
- 4
Write the DM
Add your link, file or first question. Optionally turn on Follow-Gate.
- 5
Test, then go live
Comment the keyword from a second account, check the DM and the link, then leave it running.
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Marion Getto · DE · Oct 3, 2026
I have been using for a few days now. Very smooth experience and very affordable plans. Same features are 30 times in other companies. Keep up the good work!! 👍
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Hrithika · IN · Sep 20, 2026
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Frequently asked questions
Can I use these templates with ReplyKaro?
Yes. Create a keyword automation, choose the post or Reel, and paste a template as the DM message. Replace the bracketed parts with your own details first.
Are these templates free to use?
Yes, copy them as you like. Sending them automatically on ReplyKaro works on the free plan, which covers 1 Instagram account, 3 active automations and 1,000 DMs a month.
Can I send a template to people who never interacted with me?
No. Instagram only lets approved tools message people who commented a keyword, replied to your Story, mentioned you or messaged you first.
Are there templates in Hinglish?
Yes. See the Hinglish Instagram DM templates guide on the ReplyKaro blog.
Is ReplyKaro safe for my Instagram account?
ReplyKaro uses Instagram's official API with Instagram login, never asks for your password and sends below Meta's hourly cap. ReplyKaro's business is verified by Meta as a Tech Provider. It only messages people who interacted with you. No tool can guarantee an account will never be restricted, so keep messages relevant.
How much does ReplyKaro cost?
There is a free plan (1 Instagram account, 3 active automations and 1,000 DMs a month). Paid plans start at ₹99 a month in India or $3 a month elsewhere, and Pro (₹299 (India) or $9 a month with unlimited automations and DMs) removes automation and DM caps. See the pricing page for every plan.
Do I need an Instagram Professional account?
Yes. Instagram only allows automation tools to message through Business or Creator accounts. Switching is free in Instagram settings.
Keep reading
Instagram auto reply
What you can automate and what you can't.
Instagram comment automation
Reply to comments with a DM.
Follow-Gate
Ask people to follow before a link is sent.
Hinglish DM templates
Templates in everyday Hindi-English.
Instagram DM automation
How it works, step by step.
ReplyKaro pricing
Every plan and limit.
Try ReplyKaro free
Connect your Instagram account and build a keyword automation in a few minutes. No card needed.
Templates for comment-to-DM
Use these as the first message when someone comments your keyword on a post or Reel.
1. Free guide or download
Hey! Thanks for commenting. Here is the [guide name] you asked for: [link]. Tell me which part helps most.
2. Product or price link
Hi! Here is the link to [product name] with the current price: [link]. Reply here if you have a question before you decide.
3. Course or program
Thanks for your interest in [program name]! Everything is on this page: [link]. It covers [one thing it covers]. Want me to answer anything first?
4. Booking or call
Hi! You can pick a time for a [length]-minute call here: [link]. If none of the times work, reply with what suits you.
5. Giveaway entry
You are in! To finish entering, [one step, for example follow our page]. Winners are announced on [date]. Good luck!