Set a keyword. Every commenter who uses it gets your DM — instantly, automatically, 24/7. Free Forever · $3/mo.
Quick Answer
Instagram keyword automation monitors your post or Reel comments for trigger words you set. When someone comments your keyword (e.g., “LINK”, “FREE”, “PRICE”), they instantly receive a personalized DM in under 3 seconds. Multiple keywords per automation are supported. ReplyKaro offers this free, with paid plans from $3/month.
Comment keyword → instant DM → lead captured
Send any URL — resource, product, landing page
Highest trigger rate
Deliver lead magnets, PDFs, guides
Top for creators
Send pricing details or Stripe checkout
Top for D2C brands
Full service/product details
Top for service businesses
Ecommerce catalog or product link
Top for online stores
Calendly booking link
Top for coaches
Webinar or event registration
Top for course creators
Educational content or tutorial
Top for educators
Someone comments your keyword → ReplyKaro detects it via Meta API → instant DM sent in under 3 seconds. Runs 24/7.
Yes. Set LINK, SEND, and YES to all trigger the same DM. Or set different DMs for different keywords on the same post.
LINK (universal), FREE (lead magnets), PRICE (sales), SHOP (ecommerce), CALL (bookings). Short action words convert best.
Yes — all three. Reels generate the most triggers. Story replies work on keyword replies to your Stories.
Yes — in the Pro plan ($9/mo · ₹299/mo India). Analytics show DM counts per keyword.