What is an AutoDM tool?
How it works and how to choose one.
An AutoDM tool sends an Instagram direct message automatically when someone comments a keyword on your Reel or post, replies to your Story, mentions you or messages you. Creators use it to deliver links, files and offers without answering each person by hand.
Free plan, no card, no password needed · Last updated October 12, 2026
Verified by Meta as a Tech Provider · See proof- 1,000 DMs / month
- ReplyKaro free plan
- $3 / month
- ReplyKaro paid plans from
- Instagram login
- Connects via
- 12 October 2026
- Competitor data checked
- 4.2/5 on Trustpilot
- Trustpilot rating
How an AutoDM tool works
- You pick a post or Reel and a keyword such as LINK or PRICE.
- A follower comments the keyword.
- The tool sends your DM with the link, file or question.
- You see who replied, which links were tapped, and can take over the chat.
ReplyKaro in numbers
Counts from our own database, rounded down and refreshed daily. They show scale, not a guarantee for your account.
- 10,800+ creators and businesses have signed up.
- 8,100,000+ DMs sent through Instagram's official API.
- 99% of DMs are delivered (sent divided by sent plus definitive failures).
- 7,600,000+ clicks on links sent in DMs.
AutoDM, chatbot and broadcast are three different jobs
| Tool type | What starts it | Typical use |
|---|---|---|
| AutoDM | A person comments a keyword, replies to a Story or mentions you | Deliver a link, file or first answer within seconds |
| Chatbot or flow | The first message, then each button or answer | Qualify leads, book calls, answer follow-up questions |
| Broadcast | You, to people who already subscribed | Announce a launch to people who opted in. Instagram's messaging window still applies. |
Instagram auto DM tools at a glance
The same facts as the detailed tables below, in one view. Prices are the vendors' own, in the currency they list.
| Tool | Paid from | Billing unit | Free tier | Channels | Meta status |
|---|---|---|---|---|---|
| ReplyKaro | ₹99 a month in India or $3 a month elsewhere | Flat monthly plan | 1 Instagram account, 3 active automations and 1,000 DMs a month | Instagram and Facebook | Verified as a Tech Provider (see proof) |
| ReplyRush | $10 a month (7,500 DMs) | Monthly DM volume | 1,500 DMs a month, 1 Instagram and 1 Facebook account | Instagram and Facebook | Check their site |
| ManyChat | $14 a month, billed annually (250 contacts) | Number of contacts | 25 active contacts, 4 automations | Several channels (any 2 on free) | Check their site |
| InstantDM | $9.99 a month | Flat, unlimited contacts | 500 DM automations a month, 1 Instagram account | Check their site | |
| CreatorFlow | $15 a month | Flat plan with a DM allowance | 500 DMs a month, 1 Instagram account | Check their site | |
| LinkDM | $19 a month (3 accounts) | Monthly DM volume | 1,000 DMs a month, with branding (per review sites) | Check their site | |
| SuperProfile | ₹499 a month (₹99 first month) | Flat plan, bundled with link-in-bio and store | Free Starter plan with AutoDMs on Reels and Posts | Instagram plus store | Check their site |
| Inro | €12.99 a month (500+ active contacts) | Active contacts | 100 active contacts, 3 automations | Check their site | Check their site |
Sources: each vendor's public pricing page, last checked 12 October 2026. Plans change; confirm on the vendor's site. Nothing here is a ranking. Corrections: hello@replykaro.com.
Try it on your own account. Free plan, no card, no password needed.
Start freeOne Reel, start to finish
- You post a Reel that says "Comment GUIDE for the free guide".
- A viewer comments GUIDE. Instagram tells the tool about the new comment.
- The tool checks the words of the comment against your keywords. A match sends your message as a private reply.
- The viewer opens the DM and taps the link. You see the DM sent and the link tap in the dashboard.
- If the viewer writes back, the chat is open for 24 hours and you can answer yourself or let a flow continue.
What an AutoDM tool cannot do
- Message people who never interacted with you. Instagram only allows replies to commenters, Story repliers and mentioners, and people who messaged you.
- Send a second private reply to the same comment.
- Guarantee reach, views or sales. It delivers the message; the offer still has to be good.
- Make a risky practice safe. Tools that ask for your password or run in a browser extension are a different category. See safest AutoDM tool.
Five questions before you pick a tool
1. How does it connect?
Official login and API, or password and browser? Read how to check a tool is safe.
2. What is the free plan limit?
DMs, contacts or automations. See free AutoDM tools.
3. What does a busy month cost?
Flat, per contact, per DM or credits. See AutoDM tools compared.
4. Can you take over a chat?
You will need to, for refunds and custom requests.
5. Can you export your leads?
Your subscriber list should leave with you.
Popular AutoDM tools
| Tool | Free plan | Paid plans | A good fit when |
|---|---|---|---|
| ReplyKaro | Yes. 1 Instagram account, 3 active automations and 1,000 DMs a month. No card needed. | From ₹99 a month in India or $3 a month elsewhere. Pro: ₹299 (India) or $9 a month with unlimited automations and DMs. | Comment-to-DM, Story replies and Follow-Gate on the free plan, flows and AI replies, plus Facebook and WhatsApp in one inbox. Flat pricing and ₹ billing with UPI. |
| SuperProfile | Yes. The Starter plan is free forever and lists a link-in-bio store, unlimited AutoDMs on Reels and Posts, advanced AutoDM flows (ask to follow, email collection) and up to 10 leads through Lead Magnets. | Creator plan: ₹99 for the first month, then ₹499 a month (India pricing page). It adds AutoDM across Posts, Stories and Lives, follow-ups, up to 5 Instagram accounts, unlimited Lead Magnet leads, a scheduler, AI replies and comment moderation. Pro is custom. | You want a link-in-bio page, a store for digital products and Auto-DM in one product. |
| CreatorFlow | Yes. Free plan: $0 with 1 Instagram account and 500 automated DMs a month, comment-to-DM, Story reply automation, unlimited keyword triggers and done-for-you templates. | Pro: $15 a month (5,000 DMs per workspace, 2 accounts, email gate, follow gate, link click tracking, CSV export). Growth: $30 a month (10,000 DMs per workspace, 5 accounts, 5 team seats, priority email support). A yearly toggle lists 2 months free; paid plans start with a 14-day trial. | You want a simple creator-focused tool with a clear free plan and flat paid plans. |
| Inro | Yes. Free plan: €0 with 100 active contacts a month, unlimited CRM contacts, 3 active automations, 3 campaigns a month and 50 AI-agent credits. | Pro starts at €12.99 a month for 500+ active contacts, with unlimited automations and campaigns, standard integrations and an AI agent; the price scales with active contacts. Annual Pro is listed at €1,249 a year for 10k+ active contacts. A 14-day trial is offered. A Managed account plan starts at €299 a month. | You want a built-in CRM view of your contacts. |
| ReplyRush | Yes. Free: $0 with 1,500 DMs a month, 1 Instagram and 1 Facebook account, and Post, Reel and Story automation. Comment auto-reply and follow-gated DMs are listed from the Lite plan up. | Lite $10 a month (₹900): 7,500 DMs, 1 account each. Boost $25 (₹2,100): 40,000 DMs, 3 Instagram and 3 Facebook accounts, branding removable. Max $100 (₹8,400): 400,000 DMs, 5 accounts each. | You want the larger free DM allowance for low-volume accounts. |
| InstantDM | Yes. Free: $0 with 500 DM automations a month, up to 5 post automations, 3 custom trigger words, AI comment replies and 1 Instagram account. | Legend Pro $9.99 a month (unlimited automations, up to 800 an hour, Story, Live and next-post triggers, post scheduling). Trendsetter $24.99 (up to 2,000 an hour, Flow Editor with AI agent, Meta Ads automation, API, webhooks and MCP). Trendsetter Pro $49.99 (no hourly limit). All shown billed yearly; paid plans offer a 7-day trial. | You want flat pricing with unlimited contacts. |
| LinkDM | Yes. Review sites list a free plan with 1,000 DMs a month on 1 account, with LinkDM branding on messages. | Pro $19 a month (3 accounts, 25,000 DMs); Platinum+ $99 a month (10 accounts, 300,000 DMs). Credit packs are also sold. | You want a higher DM allowance on the free plan. |
| ManyChat | Yes. Free: $0 with 25 active contacts a month, any 2 channels, up to 4 active automations, 1 user and ManyChat branding (pricing page, 12 October 2026). | Billed-annually prices on the pricing page: Essential $14 a month (250 contacts), Pro $29 (2,500 contacts), Business $69 (7,500) and Advanced $139 (25,000), each with extra contacts charged beyond the included amount. Paid plans offer a 14-day trial. Prices exclude tax and depend on your billing country. | You want a mature builder with many templates, integrations and community resources. |
Sources: each vendor's public pricing and help pages, last checked 12 October 2026. "Check their site" means we could not confirm the detail from public sources; it does not mean the feature is missing. Plans change, so confirm on the vendor's site. Corrections: hello@replykaro.com.
Where ReplyKaro fits
ReplyKaro sends a DM when someone comments a keyword on a Reel or post, replies to a Story or messages you, on Instagram and Facebook Messenger, and runs WhatsApp templates, broadcasts and chats from the same inbox. The free plan includes 1 Instagram account, 3 active automations and 1,000 DMs a month, with Follow-Gate and Fan Mode. Paid plans start at ₹99 a month in India or $3 a month elsewhere; Pro (₹299 (India) or $9 a month with unlimited automations and DMs) removes automation and DM caps.
ReplyKaro also runs WhatsApp, on its own plans (free, then from ₹599 or $9 a month), with Meta's message fees billed by Meta on your card. If you need an enterprise WhatsApp API at very large volumes, compare the dedicated WhatsApp platforms too.
What an AutoDM tool should include, and what ReplyKaro has
Use this as a checklist for any tool you evaluate. The right-hand column shows where each item lives in ReplyKaro.
| Feature | What it does | Where to find it |
|---|---|---|
| Comment-to-DM | A keyword in a comment on a post, Reel or carousel sends the commenter a private reply (DM). | Create Automation |
| Post targets | Attach an automation to one post or Reel, to all posts, or to your next post or Reel before it is published. | Create Automation / My Automations |
| Several keywords and rules per post | Each keyword rule has its own reply. Keyword lists accept commas, semicolons, vertical bars, slashes and new lines, and a post can hold up to 25 keyword automations. | Create Automation |
| Story reply and Story mention automation | Answer people who reply to your Story or mention you in theirs. | Create Automation |
| DM keyword automation | A keyword in an incoming DM starts a reply or a flow. | DM Automation |
| Follow-Gate | Asks the person to follow you and tap a button before the link is sent. | Create Automation |
| Flow Builder and Canvas | Build multi-step conversations with buttons, questions, delays and branches on a visual canvas. | Flow Builder |
| Subscribers, tags and leads | See who interacted, tag and segment them, capture emails and phone numbers, and export to CSV or Google Sheets. | Subscribers, Leads |
| Insights and Performance | DMs sent, delivery, link taps and automation results. | Insights, Performance |
| Account Health and queue status | Delivery, sending limits and queue status for each connected account. | Account Health |
Try it on your own account. Free plan, no card, no password needed.
Start freeSet up your first AutoDM in ReplyKaro
- Sign in with Instagram. Use a Business or Creator account.
- Open Create Automation and choose the target: one post or Reel, all posts or your next post.
- Set the keyword or keyword list.
- Write the DM, add the link or file, and optionally a public reply and Follow-Gate.
- Save, then comment the keyword from a second account to test.
- Open My Automations to pause, edit or clone it onto other Reels.
Limits that apply to any AutoDM tool
Meta limits how fast private replies can be sent, so every tool has a ceiling. ReplyKaro sends below Meta's cap: 180 DMs an hour on Free, 200 on Starter and up to 300 on Pro, and queues the rest.
Separately, each plan has a monthly allowance: 1,000 DMs on Free, 30,000 on Starter and no monthly cap on Pro. Compare them on the pricing page.
Where to go next
Compare tools
AutoDM tools compared with sourced, dated prices.
Start free
1 Instagram account, 3 active automations and 1,000 DMs a month: free AutoDM tool.
Is it safe?
How to check a tool is safe. ReplyKaro's business is verified by Meta as a Tech Provider.
India billing
UPI and rupee plans: AutoDM tool for India.
What customers say on Trustpilot
78% 5-star · 22% 4-star · as of October 5, 2026
Indi website with a friendly UI and competitive prices. You can try their free version before commiting. The payment process is trustworthy (already finished one month subscription and upgraded to a yearly one)
Marion Getto · DE · Oct 3, 2026
I have been using for a few days now. Very smooth experience and very affordable plans. Same features are 30 times in other companies. Keep up the good work!! 👍
Ravinder Rawat · IN · Sep 23, 2026
It’s been pretty good I’ve been using it since two months. And they are very responsive when I reach out to them!
Hrithika · IN · Sep 20, 2026
Reviews are quoted as written by the reviewers. Read all on Trustpilot
Frequently asked questions
What does AutoDM mean?
AutoDM is short for automatic direct message: a message that goes out on its own when something happens, such as someone commenting a keyword on your Reel.
Is AutoDM an app or a website?
ReplyKaro is a web app. You sign in with Instagram, approve access and build the automation in a browser. There is nothing to install.
Is an AutoDM tool the same as a chatbot?
No. An AutoDM tool sends a message when something happens, such as a comment. A chatbot or flow continues the conversation with buttons and questions. ReplyKaro does both.
Is ReplyKaro safe for my Instagram account?
ReplyKaro uses Instagram's official API, never asks for your password and only messages people who commented a keyword, replied to your Story or messaged you. It sends within its own hourly limits, set below Meta's. No tool can guarantee an account will never be restricted.
How accurate is the competitor information?
We checked each vendor's public pricing and help pages on 12 October 2026. Plans change often, so confirm on the vendor's site. If you spot an error, or you represent a vendor listed here, email hello@replykaro.com and we will correct it within 7 days.
Can I switch tools without losing my audience?
Your followers are on Instagram, not in the tool. You rebuild your keyword automations in the new tool; conversation history stays in the old one, so export contacts first if it allows. Pause the old automation on a post before enabling the new one, because Instagram allows one private reply per comment.
Keep reading
Is ReplyKaro safe? Verified by Meta
Meta Tech Provider proof and how ReplyKaro connects.
All alternatives
Every tool compared, with sources.
ManyChat pricing
Plans, free tier and cost as you grow.
ReplyKaro pricing
Every plan and limit.
Follow-Gate
Ask people to follow before a link is sent.
How to auto DM on Instagram
Set up your first automation.
Safe Instagram automation
How to automate within Meta's rules.
Free Instagram automation
What the free plan includes.
Try ReplyKaro free
Connect your Instagram account and build a keyword automation before you decide anything. No card needed.