Direct Answer
What is Instagram Product Mode?
Instagram Product Mode (by ReplyKaro) is an automation feature that sends a swipeable product carousel directly inside a DM whenever someone triggers a keyword. Each product card includes an image, title, a "Shop Now" button linking to your store, and a "Loved This" button for wishlist saves — all delivered in under one second, automatically, at any scale.
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Products per DM
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Delivery speed
0x
More clicks vs plain link
0%
Meta approved
Live Preview
What Shows Up in Their DM
Real product cards, not a wall of text — up to 10 per DM, swipeable left and right.
yourbrand
Active now
How Product Mode Works
1. They Comment or DM
Your keyword trigger fires the moment someone comments or messages you.
2. Product Carousel Sent
Up to 10 products, each with its own image, title, and buttons — instead of one plain message.
3. They Tap & Buy
Shop Now opens your store link. Loved This 💕 lets them save it for later — no scrolling required.
Perfect For Every Instagram Seller
Product Mode works across any niche where people DM to shop.
Fashion & Apparel
Send your full collection — tops, pants, accessories — all in one DM. Each card opens to the exact product page.
Jewellery & Accessories
Showcase rings, earrings, necklaces with images. Customers shop directly without ever leaving Instagram.
D2C Brands
Automate product discovery. Anyone who comments 'shop' or DMs your keyword gets your full catalog instantly.
Beauty & Skincare
Send moisturizers, serums, and kits with their product photos. The Loved This button captures wishlist interest.
Footwear & Bags
Let shoppers browse your shoe range or bag collection right in the DM thread — no app switching.
Watches & Gadgets
High-ticket items need great presentation. Product cards with images and Shop Now buttons convert far better than links.
10
products per DM, each with its own image, title and CTA
No more copy-pasting links
Set up your product carousel once — every commenter who triggers your keyword gets the full catalog automatically.
Two calls-to-action per product
Shop Now drives the sale; Loved This 💕 captures interest even when they're not ready to buy yet.
Built-in missing-image warning
The wizard flags any product without a photo before you go live, so nothing looks broken in a customer's DM.
Works 24/7 at any scale
Whether you get 10 or 10,000 comments on a viral reel, every person gets the product carousel within 1 second.
Zero extra app needed
Customers shop and save right inside Instagram DMs. No redirects to chatbots, third-party stores, or landing pages.
100% within Instagram's rules
ReplyKaro uses the official Meta / Instagram Messaging API. Product Mode only sends to users who've already interacted with your content — no cold DMs, no spam, no fake followers. Your account stays safe.
Official API
Powered by Meta's approved Messaging API — same infrastructure Instagram uses.
Interaction-only
Only sends DMs to people who commented or messaged first — fully opt-in.
No limits hit
Rate-limiting is handled automatically so your account never gets flagged.
Frequently Asked Questions
Product Mode is available on the Growth plan — starting at ₹99/mo ($3/mo). Start free →
FAQ
Product Mode — FAQ
What is Instagram Product Mode?
Product Mode is a feature by ReplyKaro that lets you automatically send a shoppable product carousel inside an Instagram DM. Instead of a plain text link, the person receives up to 10 product cards — each with a photo, title, 'Shop Now' button and 'Loved This' button — right in their DM inbox.
How many products can I add to a Product Mode DM?
You can add up to 10 products per DM. Each product card includes an image, a product title, a 'Shop Now' button that links to your store, and a 'Loved This 💕' button that lets users save their interest for later.
Does Product Mode work with Instagram comments?
Yes. When someone comments on your Instagram post with a keyword you've set up, ReplyKaro automatically sends them a DM with your product carousel. It also works with direct messages — if someone DMs you a keyword, they get the product cards instantly.
Is Instagram Product Mode within Meta's terms of service?
Yes. ReplyKaro is a Meta-approved platform and uses the official Instagram Messaging API. Product Mode sends messages only to users who have already messaged or commented on your content — no cold messaging, no spam. This is fully within Instagram's automation policies.