Auto Reply Instagram.
Set Up in 60s.
Every Instagram commenter gets an instant, personalized DM reply — automatically. Reels, posts & stories. Free Forever · $3/mo · ₹99/mo India.
Quick Answer
Instagram auto reply works by detecting trigger keywords (e.g., "LINK", "PRICE") in comments or story replies, then instantly sending a personalized DM to the user. ReplyKaro is the easiest auto reply tool — 60-second setup, Free Forever plan, Meta-verified API. No bots, no ban risk.
Live in 60 Seconds
01
Connect Instagram
Link your account via Meta OAuth — takes 30 seconds, no password needed
02
Pick a post or Reel
Choose which content you want to auto-reply on
03
Set your keyword
Enter the trigger word (e.g., 'LINK', 'PRICE', 'FREE')
04
Write your reply
Paste your DM — a link, message, or offer
Everything Included Free
3 Types of Instagram Auto Reply
You Should Be Using
Not all auto replies are equal. Each trigger type serves a different audience and goal — here's how to use all three to maximize DM volume and conversions.
Comment Auto Reply
When someone comments a trigger keyword on your post or Reel, they receive a personalized DM instantly — no manual effort required. This is the highest-volume use case: creators post 'Comment LINK' in their Reel caption and capture hundreds of leads per day automatically.
Best for
- Link delivery & lead magnets
- Product pricing & offers
- Free resource distribution
Story Reply Auto Reply
When someone replies to your Instagram Story with a keyword, they get an automated DM with your link, booking page, or exclusive offer. Story replies come from your warmest audience — people who are already watching your content — making them the highest-intent leads.
Best for
- Booking discovery calls
- Exclusive warm-audience offers
- Limited-time flash sales
DM Keyword Auto Reply
When someone sends you a DM containing a specific keyword, they receive an instant automated response. Perfect for handling the same questions at scale — pricing, availability, onboarding — without manually replying to every message.
Best for
- Customer support & FAQ handling
- Pricing & availability inquiries
- Onboarding new customers
Auto Reply Instagram
Tools Compared
We compared the top Instagram auto reply tools on the metrics that matter most to creators and businesses in 2026.
| Tool | Free Plan | Price/mo | Response Time | Reels Support | Story Replies | India UPI |
|---|---|---|---|---|---|---|
| ReplyKaro Best | ✓ Free Forever | $3 | <3s | ✓ | ✓ | ✓ |
| ManyChat | ✗ Trial only | $15 | <10s | ✓ | ✓ | ✗ |
| Later | ✗ | $18 | <30s | Limited | ✗ | ✗ |
| Sprout Social | ✗ | $249 | <60s | ✓ | ✓ | ✗ |
Pricing as of June 2026. All tools compared on their standard entry-level paid plan.
Auto Reply Instagram:
5 Industry Scripts That Convert
Copy these proven DM scripts directly into ReplyKaro. Each one is battle-tested across thousands of automations — swap in your details and go live in 60 seconds.
Trigger
Comment PLANAuto DM Script
“Hey [name]! 🏋️ Here's your free 7-day workout plan: [link]. Reply back if you have any questions — I'm happy to help!”
Works best on transformation Reels. Average 120+ DMs per viral post.
Trigger
Comment PRICEAuto DM Script
“Hi! Our [product] is currently ₹[X]. Click here to order: [link] — free shipping today only! 📦”
Add urgency with 'today only' or 'limited stock'. Converts 2x better than link-in-bio.
Trigger
Comment FREEAuto DM Script
“Hey! Here's your free mini-course: [link] 🎓 Ps. The full course is 60% off this week → [link2]”
Double-link strategy: free resource + upsell. Average 34% upsell conversion from warm leads.
Trigger
Comment HOMESAuto DM Script
“Hi! I've got 5 properties that match what you're looking for. Schedule a call here: [calendly link] — let's find your perfect home. 🏡”
Qualify leads instantly. Agents using this script book 3x more calls per week.
Trigger
Comment DEMOAuto DM Script
“Hey! Book your 15-min demo here: [link]. We'll show you exactly how to [outcome] in 30 days. No fluff, just results. 🚀”
Keep demo promise specific. Outcome-focused CTAs outperform generic 'book a call' by 41%.
FAQ
How do I set up auto reply on Instagram?
Sign up → connect Instagram via Meta OAuth → choose a post → set a keyword trigger → write your DM. Done in 60 seconds.
What's the best auto reply tool for Instagram?
ReplyKaro — Free Forever plan, $3/mo (₹99/mo India) paid. Meta-verified. DMs in under 3 seconds. 5x cheaper than ManyChat.
Does auto reply work on Instagram Stories?
Yes. Story reply automation is included in the $3/mo (₹99/mo India) Starter plan.
Does it work on Reels comments?
Yes — Reels, posts, and stories. Most popular for Reels CTAs: 'Comment LINK to get the resource'.
Is Instagram auto reply against the rules?
No. ReplyKaro uses Meta's official Graph API. Fully compliant with Instagram's ToS. Zero ban risk.
How is auto reply different from a chatbot?
Auto reply is trigger-based and one-way — a keyword fires a pre-written DM. A chatbot is conversational AI that responds dynamically. Auto reply is simpler, faster, and more reliable for lead capture.
Can I auto reply to Instagram DMs (not just comments)?
Yes. DM keyword triggers let you auto-respond when someone messages you a specific word. Included in the $3/mo Starter plan.
What's the character limit for auto reply DMs?
Instagram DMs support up to 1,000 characters. Keep auto-replies under 300 characters for best open rates — short opener + link + soft CTA.
Can I include images or links in auto replies?
Links: yes — any URL works. Images: not supported via the official Meta API. Use text + links for fully compliant automation.
How do I write a good auto reply DM?
3-part formula: personalized opener + value (link/offer) + soft CTA. 2–3 sentences max. Example: 'Hey [name]! Here's your free guide: [link]. Reply if you have questions!'
How many auto reply automations can I run at once?
Free plan: 1 active automation. Starter ($3/mo): unlimited simultaneous automations across all posts, Reels, and stories.
Can auto reply detect comments in any language?
Yes — keyword matching works for any language or script: English, Hindi, Hinglish, Tamil, Arabic, Spanish, and more.
Does Instagram notify users that the reply is automated?
No. DMs from ReplyKaro appear as regular messages from your account — no 'automated' label shown to the recipient.