AutoDM
Instagram AutoDM:
how it works and what you can automate.
AutoDM (automatic direct message) is the core of ReplyKaro. A person takes an action, such as commenting a keyword, and a DM you wrote is sent to them within seconds, inside Instagram's rules.
Free plan, no card, no password needed · Last updated October 12, 2026
- 1,000 DMs / month
- Free plan
- $3 / month
- Paid plans from
- Instagram login
- Connects via
- Never
- Password needed
From trigger to DM
- You choose the content and the keyword.
- Instagram notifies ReplyKaro about the comment, reply or mention through its official API.
- ReplyKaro sends your DM, with a link, file, buttons or a first question.
- You see replies, link taps and subscribers, and can take over the chat.
What an AutoDM can contain
| Message type | Details |
|---|---|
| Text | One or more messages. A custom opening greeting replaces the automatic Hey, Hi or Hello. |
| Text with buttons | Buttons and quick replies lead to the next step of a flow. |
| Product card | Image, title, subtitle and button. A carousel holds up to 10 cards. See Product Mode. |
| Files | Images, audio, video or PDFs. If a message has text and a file, the text is sent first. |
| Follow-Gate step | Asks the person to follow and tap a button before the link. See Follow-Gate. |
Try it on your own account. Free plan, no card, no password needed.
Start freeEvery setting in the AutoDM wizard
| Setting | What it does | When to use it |
|---|---|---|
| Target | One post or Reel, all posts, or your next post or Reel | Next post when you create the automation before publishing |
| Keywords | A list of words that trigger the reply, or none to answer every comment | Several spellings of one offer |
| Public reply | A short reply under the comment, with several texts that rotate | When you want comments to show that replies are quick |
| Opening greeting | Your own first line in any language | Non-English audiences or a personal tone |
| DM message | Text, buttons, a link, a card or a file | Always. Keep one clear action. |
| Follow-Gate | Ask for the follow before the link | Free guides and giveaways |
| Follow-up DM | One reminder if the link was not opened | Offers that need a second nudge |
| Repeat for next posts | A fresh copy waits for your following post | A weekly series with the same offer |
Three limits, explained plainly
Your plan sets three numbers. Active automations is how many keyword rules can be switched on at once (3 on Free, 10 on Starter, unlimited on Pro). DMs a month is how many messages you can send in total (1,000 on Free, 30,000 on Starter, no cap on Pro). Sending speed is how many go out each hour (180 on Free, 200 on Starter, up to 300 on Pro).
Speed matters only when a Reel is busy. The monthly allowance matters when your audience grows. The number of automations matters when you run several offers at once. Pick the plan by the limit you will reach first.
Four AutoDM setups, written out
| Reel | Keyword | First DM | Next step |
|---|---|---|---|
| Tutorial | GUIDE | Here is your guide: [link]. Want the checklist too? | A button that sends the checklist |
| Product | SHOP | A product card with the item and a button | Quick replies for size or colour |
| Service | BOOK | Thanks for asking! Pick a time here: [link] | A follow-up if the link was not opened |
| Giveaway | ENTER | Follow us and tap the button to confirm your entry | A confirmation message after the follow |
Set up AutoDM
- 1
Sign in with Instagram
Use a Business or Creator (Professional) account. ReplyKaro uses Instagram's official login and never asks for your password.
- 2
Choose where it triggers
Pick a Reel, post or Story.
- 3
Set the keyword
For example LINK, PRICE or INFO. Add the spelling variations your audience types as extra keywords.
- 4
Write the DM
Add your link, file or first question. Optionally turn on Follow-Gate.
- 5
Test, then go live
Comment the keyword from a second account, check the DM and the link, then leave it running.
Reviews
What customers say on Trustpilot
78% 5-star · 22% 4-star · as of October 5, 2026
Indi website with a friendly UI and competitive prices. You can try their free version before commiting. The payment process is trustworthy (already finished one month subscription and upgraded to a yearly one)
Marion Getto · DE · Oct 3, 2026
I have been using for a few days now. Very smooth experience and very affordable plans. Same features are 30 times in other companies. Keep up the good work!! 👍
Ravinder Rawat · IN · Sep 23, 2026
It’s been pretty good I’ve been using it since two months. And they are very responsive when I reach out to them!
Hrithika · IN · Sep 20, 2026
Reviews are quoted as written by the reviewers. Read all on Trustpilot
FAQ
Frequently asked questions
What is an AutoDM tool?
An AutoDM tool sends Instagram direct messages automatically when someone takes an action, such as commenting a keyword on a Reel, replying to your Story or mentioning you.
Can AutoDM message anyone?
No. Instagram only allows replies to people who interacted with you: a commenter (one private reply within 7 days), a Story replier or mentioner, or someone who messaged you (24-hour window).
Is ReplyKaro safe for my Instagram account?
ReplyKaro uses Instagram's official API with Instagram login, never asks for your password and sends below Meta's hourly cap. ReplyKaro's business is verified by Meta as a Tech Provider. It only messages people who interacted with you. No tool can guarantee an account will never be restricted, so keep messages relevant.
How much does ReplyKaro cost?
There is a free plan (1 Instagram account, 3 active automations and 1,000 DMs a month). Paid plans start at ₹99 a month in India or $3 a month elsewhere, and Pro (₹299 (India) or $9 a month with unlimited automations and DMs) removes automation and DM caps. See the pricing page for every plan.
Do I need an Instagram Professional account?
Yes. Instagram only allows automation tools to message through Business or Creator accounts. Switching is free in Instagram settings.
Try ReplyKaro free
Connect your Instagram account and build a keyword automation in a few minutes. No card needed.
What happens between the comment and the DM