Instagram chatbot:
automated replies that still feel personal.
An Instagram chatbot answers messages automatically. ReplyKaro lets you build one from keyword replies, multi-step flows and an optional AI assistant that answers only from facts you approve.
Free plan, no card, no password needed · Last updated October 12, 2026
- 1,000 DMs / month
- Free plan
- $3 / month
- Paid plans from
- Instagram login
- Connects via
- Never
- Password needed
Three layers you can combine
Keyword replies
A word in a comment or DM triggers a fixed reply.
Flows
Multi-step chats with buttons, questions and branches built in Flow Builder.
AI Studio (optional)
Answers free-text questions from knowledge you approve, with human handoff. Uses AI credits.
What the ReplyKaro chatbot is made of
A rule-based flow is the chatbot's backbone. AI replies are optional and use credits.
| Feature | What it does | Where to find it |
|---|---|---|
| Flow Builder and Canvas | Build multi-step conversations with buttons, questions, delays and branches on a visual canvas. | Flow Builder |
| AI Studio (beta) | Chat-based builder that drafts automations and flows, and AI replies grounded in facts you approve. Uses AI credits. | AI Studio |
| AI Inbox | Review each conversation, see which actions the AI took, reply as yourself, and track leads collected, links clicked and chats handed to you. | AI Inbox |
| Conversations | See every flow conversation and take over any chat yourself. | Conversations |
| Attachments | Send images, audio, video and PDFs. Storage depends on the plan (100 MB on Free, 500 MB on Starter, 2 GB on Pro). | Create Automation |
| Follow-up DM | Sends a follow-up when the person has not opened the link, inside Instagram's messaging window. | Create Automation |
Rule-based, AI, or both
| Mode | How it decides | Best for |
|---|---|---|
| Rule-based flow | Buttons, keywords and answers you set | Predictable steps: link, form, booking |
| AI reply | Answers from facts you approve in AI Studio | Free-text questions about prices, policies and offers |
| Both | A flow handles the steps, AI handles the open questions | Busy accounts with many repeat questions |
AI replies use AI credits, and the free plan includes none. See AI Studio.
Build a small chatbot in an afternoon
- Write the five questions people ask most.
- Create a DM keyword automation that opens a menu with those five as buttons.
- Write one short answer per button, each ending with a link or a next question.
- Add a "Talk to a person" button that you answer yourself from Conversations.
- Test every branch from a second account before you share the keyword.
Try it on your own account. Free plan, no card, no password needed.
Start freeWhat can trigger a DM
| Trigger | What happens | Good to know |
|---|---|---|
| Comment keyword on a post or Reel | The commenter gets a private reply (DM) with your link, file or question. | Instagram allows one private reply per comment, within 7 days. |
| Story reply | A DM answers the reply. | Story automation is included on every plan. |
| Story mention | A thank-you or offer is sent to the person who tagged you. | Story automation is included on every plan. |
| Incoming DM | A keyword or flow answers the message. | Instagram's 24-hour messaging window applies after their message. |
What ReplyKaro includes
Comment-to-DM
Set a keyword on a post or Reel and send a link, file or question when someone comments it. Comment-to-DM
Story automation
Reply when someone answers your Story or mentions you in theirs. Story automation
Follow-Gate
Ask people to follow you before the link is sent. Included on every plan, including free. Follow-Gate
Fan Mode
Give followers points for interactions and group them into tiers you set. Fan Mode
Flow Builder
Build multi-step conversations with buttons, questions and branches. Flow builder
Subscribers and leads
See who interacted, tag and segment them, capture emails and phone numbers, and export to CSV. Subscribers
Link tracking
See how many people tapped each link you sent. Link tracking
Account health
Watch delivery and sending limits so you stay inside Meta's rules. Account health
Step by step
- 1
Sign in with Instagram
Use a Business or Creator (Professional) account. ReplyKaro uses Instagram's official login and never asks for your password.
- 2
Choose where it triggers
Pick where the chatbot should respond.
- 3
Set the keyword
For example LINK, PRICE or INFO. Add the spelling variations your audience types as extra keywords.
- 4
Write the DM
Add your link, file or first question. Optionally turn on Follow-Gate.
- 5
Test, then go live
Comment the keyword from a second account, check the DM and the link, then leave it running.
What customers say on Trustpilot
78% 5-star · 22% 4-star · as of October 5, 2026
Indi website with a friendly UI and competitive prices. You can try their free version before commiting. The payment process is trustworthy (already finished one month subscription and upgraded to a yearly one)
Marion Getto · DE · Oct 3, 2026
I have been using for a few days now. Very smooth experience and very affordable plans. Same features are 30 times in other companies. Keep up the good work!! 👍
Ravinder Rawat · IN · Sep 23, 2026
It’s been pretty good I’ve been using it since two months. And they are very responsive when I reach out to them!
Hrithika · IN · Sep 20, 2026
Reviews are quoted as written by the reviewers. Read all on Trustpilot
Frequently asked questions
Is ReplyKaro safe for my Instagram account?
ReplyKaro uses Instagram's official API with Instagram login, never asks for your password and sends below Meta's hourly cap. ReplyKaro's business is verified by Meta as a Tech Provider. It only messages people who interacted with you. No tool can guarantee an account will never be restricted, so keep messages relevant.
How much does ReplyKaro cost?
There is a free plan (1 Instagram account, 3 active automations and 1,000 DMs a month). Paid plans start at ₹99 a month in India or $3 a month elsewhere, and Pro (₹299 (India) or $9 a month with unlimited automations and DMs) removes automation and DM caps. See the pricing page for every plan.
Do I need an Instagram Professional account?
Yes. Instagram only allows automation tools to message through Business or Creator accounts. Switching is free in Instagram settings.
Try ReplyKaro free
Connect your Instagram account and build a keyword automation in a few minutes. No card needed.