How-to guide
A free Instagram chatbot,
set up in minutes, no code.
An Instagram chatbot replies to people automatically. The simplest kind answers a keyword with a message. The next level asks questions and branches. The most advanced answers free-text questions with AI. Here is how to start on a free plan and what the limits are.
Last updated October 5, 2026
- 1
- Free plan accounts
- 3
- Active automations
- 1,000
- DMs per month
- 0
- Included AI credits
Three kinds of Instagram chatbot
Keyword replies
Someone comments or messages a keyword and gets a set reply with a link. Works on the free plan.
Flows
A multi-step chat with questions, buttons, lead capture and follow-ups, built in Flow Builder or Canvas.
AI agent
Answers free-text questions from the facts you approve, and hands over to you when needed. Uses AI credits.
What the free plan does not include
- More than 3 active automations or more than 1 Instagram account.
- More than 1,000 DMs a month.
- Included AI credits. You can buy credits separately.
Check the pricing page for the current plan limits before you build.
Build your first chatbot
- 1
Connect your Instagram professional account
Start free on ReplyKaro and log in with Instagram.
- 2
Start with a keyword reply
Use Create with AI or the Automations page. Choose a keyword, write the reply and add your link.
- 3
Add a flow for questions
In Flow Builder, add questions with buttons, capture a name or email, then send your link.
- 4
Test and turn on
Message your own account from another account to check each step, then switch it on.
- 5
Add AI when you need it
In AI Studio, add your business facts and test the agent. Buy AI credits or move to a paid plan to turn it on.
Reviews
What customers say on Trustpilot
78% 5-star · 22% 4-star · as of October 5, 2026
Indi website with a friendly UI and competitive prices. You can try their free version before commiting. The payment process is trustworthy (already finished one month subscription and upgraded to a yearly one)
Marion Getto · DE · Oct 3, 2026
I have been using for a few days now. Very smooth experience and very affordable plans. Same features are 30 times in other companies. Keep up the good work!! 👍
Ravinder Rawat · IN · Sep 23, 2026
It’s been pretty good I’ve been using it since two months. And they are very responsive when I reach out to them!
Hrithika · IN · Sep 20, 2026
Reviews are quoted as written by the reviewers. Read all on Trustpilot
FAQ
Frequently asked questions
Is the Instagram chatbot really free?
The Free plan costs nothing and includes keyword automations and flows within its limits. AI replies need credits.
Do I need to code?
No. Everything is set up with forms, templates and a visual flow editor.
Can the chatbot answer any question?
Keyword automations and flows answer what you set up. The AI agent can answer free-text questions from the knowledge you approve.
Can the chatbot message people who have not contacted me?
No. Through Instagram's official API it can reply to people who commented, replied to your Story, mentioned you or messaged you.
Start your free chatbot
Connect Instagram and build a keyword reply in a few minutes.