Instagram DM Automation for Jewellery Brands India — Auto-Send Catalogue, Price List & WhatsApp Links

If you run a jewellery brand on Instagram in India, you know this scene intimately. You post a stunning product video. 50,000 views. The comments flood in:

"Price?"

"COD available?"

"Catalogue bhejo"

"Custom order possible?"

"WhatsApp number?"

"Shipping charges?"

Your DM inbox: 300 unread messages. Your comment section: a wall of unanswered queries. And somewhere in that wall are 50 people who were ready to buy right now — but got frustrated waiting for a response and ordered from a competitor.

This is the #1 revenue leak for Indian jewellery brands on Instagram. And it's fixable in under 10 minutes with ReplyKaro.


The Indian Jewellery Brand Pain Point

India's jewellery industry is the second largest in the world. Instagram is the primary discovery platform for small and mid-size jewellery brands — from silver jewellery sellers in Jaipur to artisan brands in Kolkata to gold jewellery boutiques in Mumbai.

The typical Indian jewellery brand's Instagram profile:

The problem: Most jewellery brands are run by small teams (often 1–5 people) who cannot physically respond to this volume of enquiries. Each unanswered comment is a potential sale lost.

Keywords That Convert for Indian Jewellery Brands

PRICE

Trigger: PRICE, RATE, KITNA, HOW MUCH, KYA PRICE, दाम, कीमत

Auto-DM:

"Hey! Thank you for your interest 💎

Price for this design: ₹[amount]

Material: [925 Sterling Silver / 18K Gold / Oxidised Silver]

Size: [available sizes]

🛍️ Order directly: [Shopify/website link]

Or DM us WHATSAPP for our number if you prefer to order there! 🤍"

CATALOGUE

Trigger: CATALOGUE, CATALOG, COLLECTION, FULL COLLECTION, सारे डिज़ाइन

Auto-DM:

"Our full catalogue is here ✨:

📱 Instagram Highlights: Check our 'CATALOGUE' highlight on our profile

🌐 Full collection online: [website link]

📄 PDF Catalogue (latest designs): [Google Drive link]

New designs drop every [Monday] — turn on notifications to never miss a drop! 💫"

COD

Trigger: COD, CASH ON DELIVERY, COD AVAILABLE, COD HAI, सीओडी

Auto-DM:

"Yes, COD is available! ✅

Here's how to place a COD order:

We ship via [Shiprocket/Delhivery] — delivery in 5–7 working days

COD available for orders above ₹499. Max COD limit: ₹5,000.

Questions? DM us WHATSAPP for quick help! 📦"

ORDER

Trigger: ORDER, HOW TO ORDER, ORDER KAISE KARE, BOOK KARNA

Auto-DM:

"Here's how to order 🛍️:

Option 2 — WhatsApp: DM us WHATSAPP for our number

Option 3 — Instagram DM: Just tell us which design you want + your address + preferred payment method

We process orders within 24 hours. Shipping: 5–7 working days across India 🚚

Thank you for supporting our small business! 🙏"

CUSTOM

Trigger: CUSTOM, CUSTOMISE, CUSTOMIZE, CUSTOM ORDER, NAAM WALA, PERSONALIZED

Auto-DM:

"Love that you want a custom piece! 💕

We do custom orders for:

✅ Name/initial pendants

✅ Custom size adjustments

✅ Engravings

✅ Bulk orders (min 10 pieces) for gifting

Custom orders take 7–10 days extra. Pricing depends on design.

DM us WHATSAPP to discuss your custom order with our team directly 🤍"

How to Send WhatsApp Links via DM for Order Conversion

WhatsApp is the preferred order channel for a large segment of Indian jewellery buyers — especially in Tier 2 and Tier 3 cities. Many buyers feel more comfortable ordering via WhatsApp than a website.

The WhatsApp DM strategy:

In every AutoDM, include a "DM us WHATSAPP" prompt. When the user comments WHATSAPP:

Trigger: WHATSAPP, WA, CONTACT, NUMBER

Auto-DM:

"Here's our WhatsApp ordering link (tap to open directly) 📱:

[wa.me/91XXXXXXXXXX?text=Hi, I saw your jewellery on Instagram and want to order!]

Our team is available Mon–Sat, 10 AM–7 PM IST.

For faster response, share which design you're interested in when you message us! 💎"

This creates a WhatsApp link that pre-fills a message — removing all friction from the enquiry process.

Integration with Meesho, Shopify, WooCommerce

Shopify: Copy your product URL from Shopify → paste in PRICE AutoDM. You can deep-link to specific products for specific posts.

WooCommerce: Same process — each product has a URL. Use product-specific AutoDMs for product-specific posts.

Meesho: If you sell on Meesho, share your Meesho store URL. Note: Meesho has its own messaging system, so you may want to direct buyers to your own website for better margins.

Instamojo: Great for small Indian jewellery brands. Set up your product page on Instamojo → share the link in your AutoDM.

Instagram Shopping: If you've set up Instagram Shopping, you can reference your product tags in the DM alongside the AutoDM link.

Real Example: Jewellery Brand Doing ₹15L/Month via Instagram

Prachi Jewels, a handcrafted silver jewellery brand from Jaipur

Before ReplyKaro (6 months prior):

After implementing ReplyKaro (5 automations: PRICE, CATALOGUE, COD, ORDER, WHATSAPP):

What changed? Every interested buyer got an instant DM with the price, ordering link, and WhatsApp option. The 60–70% of leads that were previously lost are now converting. The automation paid for itself in the first 6 hours.

Tips for Indian Jewellery Brands Using AutoDM

Tip 1: Include your price range upfront

Indian buyers are price-conscious. Hiding the price reduces conversion. Include it prominently in your PRICE AutoDM.

Tip 2: Emphasize COD in every AutoDM

COD availability is a major trust signal in Indian e-commerce. Mention COD in every relevant AutoDM even if they didn't specifically ask about it.

Tip 3: Use vernacular keywords

Add Hindi/regional language keywords alongside English ones. "कीमत" and "भाव" alongside "PRICE" ensures you capture all buyers.

Tip 4: Post new designs with product-specific AutoDMs

Set each product Reel's AutoDM to link to that specific product page — not just your general catalogue. Reduces friction.

Tip 5: Include trust signals in every DM

"5,000+ happy customers", "3-year warranty", "BIS hallmarked" — trust signals in your AutoDM increase conversion significantly for first-time buyers.

Tip 6: Festival and seasonal keywords

Set up special AutoDMs for festival season: DIWALI, WEDDING, GIFTING, KARWACHAUTH — these drive massive seasonal revenue.

Pricing

At ₹99/month, a single conversion from an AutoDM pays for 6+ months of the tool.

[Start free at ReplyKaro](https://replykaro.com)

FAQ

Q: Can I set up different AutoDMs for different products/posts?

A: Yes. Attach specific AutoDMs to specific posts. Your necklace post sends necklace price/link; your earrings post sends earring price/link.

Q: My catalogue has 500+ products. How do I handle price enquiries for individual items?

A: Two strategies: (1) Link to your full catalogue in the generic PRICE DM; (2) Set product-specific AutoDMs for your top 10–20 bestsellers. Most sales come from a small number of products — focus automation there.

Q: Can I use AutoDM to notify customers when a sold-out item is restocked?

A: Not directly (Instagram doesn't allow mass DMs). But you can set up a RESTOCK keyword so interested buyers can comment and get added to a waitlist notification workflow.

Q: I sell on WhatsApp, not a website. Can AutoDM still work for me?

A: Absolutely. Your AutoDM can simply share your WhatsApp link (wa.me link). No website needed.

Q: Do AutoDMs work in regional languages (Tamil, Telugu, etc.)?

A: Yes. Set keyword triggers in any language and write your DMs in any language. ReplyKaro supports full Unicode.

Q: Can I handle bulk/wholesale enquiries via AutoDM?

A: Yes. Create a WHOLESALE or BULK keyword that triggers a DM with your wholesale catalogue and minimum order details.